There is a lot going on for Anna Nordström from Löfbergs right now. Two weeks ago, she organized the world's highest coffee cupping. Last week, she went to London and came back with a unique certificate from The Speciality Coffee Association of Europe (SCAE).
Löfbergs let Sweden's Junior National Culinary Team test their capsule favourites. And the winner is? A classic and Fairtrade labelled fine-grind coffee: White Rainbow.
With the communication concept A good reason to meet, the coffee roaster Löfbergs wants to lift up initiatives that make Swedes enjoy each other's company in a more open and unprejudiced way. In a new commercial, the rugby team Stockholm Berserkers shows that sports can also be a place where everyone can meet on the same terms - no matter your gender, origin or sexual orientation.
The interest for organic and sustainability labelled products has exploded over the last year. Now, it will be even easier for Swedish consumers to choose sustainable goods from the coffee shelf as well. As from September, Löfbergs delivers 100% good coffee to grocery stores.
There are a lot of things that need to fall into place for a successful launch. Löfbergs's dark-roast coffee Kharisma is a great example of that. Flavour, store display and marketing are some important factors - and the package. A new inquiry shows that the design has had great importance for the sales success.
Axfood Snabbgross is including Löfbergs's capsules to its assortment. With that, Löfbergs gets another channel to Swedish restaurants and cafés, where capsules are getting more popular.
Kathrine Löfberg, 45, will be AB Anders Löfberg's new chairman of the board. As from January 1, 2015, she will succeed Anders Löfberg. Kathrine Löfberg has held leading positions in the company since 1999.
Full-bodied and well-balanced with floral notes, leaving a sweet taste sensation with hints of honey and plums. That is Löfbergs's latest addition of speciality coffee: Red Ecolsierra. The coffee comes from Sierra Nevada, close to the Caribbean cost in Northern Colombia.
No, the “coffee scraper” will not leave Karlstad for Sergels torg. But there will be a new coffee roaster in Stockholm. Just in time for the Christmas trade, Löfbergs is opening its first flagship store with a micro roaster on Kungsgatan, within a stone's throw from Stureplan.
Hockey and coffee. Two things that are very popular in Finland. This is an opportunity that Löfbergs is grasping with both hands. The Swedish coffee roaster is already the official coffee partner of Hartwall Areena in Helsinki and Isku Areena in Lahti. The company is now entering into cooperation with the hockey team TPS and the HK Areena in Turku.
Finland is an important market for Löfbergs. In the past year, the Swedish coffee roaster has increased its sales strongly in the country where the biggest coffee drinkers live. Cooperation with the ice hockey team Lahti Pelicans and Isku Areena will further strengthen the brand.
Löfbergs's effort of taking responsibility for people and environment is increasingly being noticed. The family-owned coffee roaster has been invited to a unique network for companies that cooperate for sustainable development. Sida, a government agency working on behalf of the Swedish parliament and government, with the mission to reduce poverty in the world, coordinates the network.
