Press release -
Anna Nordström is taking coffee to another level
There is a lot going on for Anna Nordström from Löfbergs right now. Two weeks ago, she organized the world's highest coffee cupping. Last week, she went to London and came back with a unique certificate from The Speciality Coffee Association of Europe (SCAE).
- The coffee cupping at an altitude of 26.000 feet was a real high, but the certificate from the SCAE lifted me up even more. I am now an Authorized SCAE Trainer, which is really valuable in the world of coffee, says Anna Nordström, speciality coffee manager at Löfbergs and member of the Swedish National Barista Team.
Top level
SCAE is an
international organization for coffee experts and enthusiasts. The members range
from baristas, café owners and machine suppliers for coffee roasters. The
association works with increasing the knowledge and the quality in the industry
as well as with the coffee consumers.
SCAE has a genuine education and certification system, and Anna Nordström has now reached the highest level: Authorized SCAE Trainer. This requires unique knowledge and skills, and when you have met the requirements you have the right to educate other coffee experts within the framework of the SCAE.
The world's highest and fastest coffee cupping
Anna Nordström is
the speciality coffee manager at Löfbergs and member of the Swedish National
Barista Team. She has been awarded with a gold medal at the Swedish Cupping
Championship and a bronze medal at the World Cup Tasters Championship.
At Löfbergs, one of her important assignments is to educate and inspire customers. That is how she ended up at Malmö Aviation's flight between Stockholm and Östersund the week before last. On the flight, she offered the world's highest (26.000 ft) and fastest (420 mph) coffee cupping.
- It was amazing! The environment and the circumstances were so special, and I got so much positive response from the passengers. Many people might drink their coffee without too much reflection, that is why it so great to see others experiencing completely new flavours and aromas, says Anna Nordström.
For more information:
Anna
Nordström, Speciality Coffee Manager, Löfbergs, +46 (0) 54-14 01 76, anna.nordstrom@lofbergs.se
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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.
