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“Sustainability matters are always present for us, but to be able to realize all ideas we depend on partners like Circle K, who are willing and brave to try out and develop new concepts together with us,” says Martin Löfberg (left).

Great success for rescued coffee – Circle K and Löfbergs widen their cooperation against food waste

Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.

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Anders Thorén

Anders Thorén

Press contact Group Communications Manager +46 703 55 64 22

It is about us being and doing better together. One Fika at a time.

The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are 340 coffee lovers operating in ten core markets in Europe and Canada, sharing the passion for taste, trends and sustainability. We have a turnover of SEK 1.6 billion and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe, Percol, Green Cup, Kobbs and SuperBonobo.