Löfbergs is the first large coffee roaster in Europe to launch ROC®-certified coffee. From 1 October, Löfbergs Honduras will be served at Strawberry hotels across the Nordics. Together, Löfbergs and Strawberry are also launching a project in Peru to support regenerative coffee farming.
Löfbergs is strengthening its long-term partnership with Food Folk, McDonald’s developmental licensee in the Nordics, as Finland joins the agreement. With this expansion, Löfbergs becomes the coffee supplier to McDonald’s restaurants across Sweden, Norway, Denmark and Finland. This marks the first time a single coffee partner will serve McDonald’s across the Nordic region.
Anneli Ellsäter has been appointed the new Group CEO of Löfbergs, the Swedish-based coffee company with operations across Northern Europe. She will take up her position on 1 October, succeeding Anders Fredriksson, who is moving on to a new role within Humble Group. Anneli Ellsäter has more than 20 years of experience in senior positions within international consumer and brand-focused companies.
Löfbergs takes a major step in its international growth by becoming Circle K’s sole coffee partner across all European service stations. The three-year agreement covers more than 4,000 stations in 12 countries.
The world has shown us how quick things can change this past year. Conflicts, financial insecurity, and climate change form a more fragmented world. In times like these, it is clear how important it is to stick together and act jointly – no one can solve the great challenges on their own.
When Löfbergs was founded in Karlstad in 1906, it was not just about roasting coffee, but about building for the future. Being family owned means carrying a responsibility that extends beyond the next quarter, and as a family business, we do not take shortcuts, says Kathrine Löfberg, Chair of the Board and coffee roaster in the fourth generation.
2025 was another challenging year for the coffee industry. High coffee prices, extreme weather and uncertain harvests put pressure on the entire value chain. Despite this, Löfbergs’ latest sustainability report highlights several concrete advances – from development projects in coffee-producing countries and regenerative coffee to fossil-free sea freight, more circular packaging and reduced waste.
