Swedish-based Löfbergs has been doubly nominated for the European Coffee Awards 2024, a prestigious competition for European coffee companies. The family-owned coffee roastery is in the running for Best Commercial Coffee Roaster and Most Sustainable Brand.
Löfbergs has engaged in The Coffee Sustainability Program, emphasizing collective responsibility in the coffee industry. Participants, including experts and farmers, explored sustainability challenges and historical impacts, gaining new insights to enhance their sustainability efforts and broaden their coffee knowledge.
The Löfberg Family Foundation initiates a multiannual collaboration with the Help to Help foundation. The support makes it possible for young people in Tanzania and Uganda, who otherwise would not have had the opportunity to carry out higher education, to qualify for vital societal professions like agronomists, economists, engineers, or doctors.
Sweden is one of the world’s most coffee-consuming countries. Hot coffee is dominating, but the interest for cold coffee is growing, especially among young people. This according to a new survey conducted on behalf of Löfbergs. 36 per cent of all coffee-drinking Swedes aged 18 to 29 have consumed ice coffee in the past month. It means that ice coffee is more popular than both cappuccino and latte.
Rami Kuusisto becomes the new Managing Director of Löfbergs in Finland. On 1 September, he succeeds Kent Pettersson, who continues in the role of Chief Commercial Officer Market East at Löfbergs.
The world of Löfbergs revolves round coffee. The great taste of course, but also the genuine interest and the knowledge that we have built since 1906. But that is not worth anything if we do not take care of each other and our planet. Which is why sustainability is and always has been important to us.
