Therese Gustafsson, a fourth-generation coffee roaster, is the Chair of the Löfberg Family Foundation, which promotes sustainable development in coffee producing countries.
Therese Gustafsson, a fourth-generation coffee roaster, is the Chair of the Löfberg Family Foundation, which promotes sustainable development in coffee producing countries.

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Löfbergs Sustainability Report: “The Löfberg Family Foundation is a way for us to do even more”

In 2014, the Löfberg family strengthened its sustainability commitment by establishing a private foundation that benefits sustainable development in coffee producing countries. Ten years later, we can look back on a number of successful projects in South America and Africa.

The foundation’s work is in line with the family’s vision to create good moments for coming generations. The focus is on development projects, research, training, and scholarships – with sustainability, equality, and social development at the centre.

“We had talked about establishing a foundation for a long time, and when we were asked to join a project in Ethiopia together with the Lavazza Foundation, we got the nudge we needed. The project was really successful, we got a great start”, says Therese Gustafsson, Chair of the Löfberg Family Foundation.

Tell us more about your work?

“The relationships we have built over the years and the experiences we have gotten through our collaboration with International Coffee Partners (ICP) have been of great use. It has helped us finding the right partners and set a good structure for our work. We get quite a lot of requests, but we find most of the projects ourselves with help from the contacts we have built in the producing countries over the years.”

What are the success factors?

“Our genuine passion, I think, and that we are in it for the long-term and work towards specific objectives that we follow up. That we are present and manage to find good partners in the projects. But what really makes a difference is when the participants themselves disseminate the knowledge.”

What are you most proud of so far?

“That is a tough question! We have the project in Ethiopia very much at heart. Partly because the result was better than expected, but also because ICP later took over and expanded the project. A good mark for everyone involved! I am also really proud of our efforts in Colombia, where we provide support to young coffee farmers in a successful way.”

So, what is the conclusion after the first 10 years?

“It is possible to make a difference, and we will continue to do so.”

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