Press release -
Fairtrade labelled capsule - a favourite among young master chefs
Löfbergs let Sweden's Junior National Culinary Team test their capsule favourites. And the winner is? A classic and Fairtrade labelled fine-grind coffee: White Rainbow.
- White Rainbow has a floral and elegant flavour and is a perfect accompaniment to a freshly baked and juicy sponge cake. The fact that the coffee is Fairtrade labelled is naturally an additional plus, says Ludwig Tjörnemo from Sweden's Junior National Culinary Team, who ordinarily works at Esperanto in Stockholm.
White Rainbow is a traditional rich filter coffee with sweetness and fine acidity, made from a blend of selected Fairtrade coffee from Brazil, Ethiopia, and Indonesia. On second place, we find Pink Tornado as well as Kharisma, followed by Medium Roast that is both organic and Fairtrade labelled.
Sweden's Junior National Culinary Team consists of eight chefs, who are 18 to 25 years old. The team represents Sweden in international gastronomic competitions. The main goal right now is to defend Sweden's gold medal at the Culinary Olympics in 2016.
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The capsule favourites of the Junior National Culinary Team
1. White Rainbow A traditional rich Fairtrade labelled filter coffee with sweetness and fine acidity.
2. Pink Tornado A rich and heavy traditional espresso coffee with a lingering taste sensation of bread and chocolate. Kharisma A dark and strong coffee with a nutty aroma and fresh hints of citrus.
3. Mellanrost An organic and Fairtrade labelled filter coffee with a medium body and a touch of acidity and a nice long-lasting finish
For more information:
Leif Sjöblom, Marketing Director, Löfbergs, +46 (0) 54-14 01 42, leif.sjoblom@lofbergs.se
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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.
