Henrik Biilmann, 55, has been appointed new Managing Director of Danish coffee roastery Peter Larsen Kaffe, part of the Löfbergs Group. He will assume the role on 1 July 2025, succeeding Claus Bertelsen. Henrik’s mission is to further develop the company as a strong and sustainable coffee brand in Denmark.
Löfbergs’ sustainability report for 2024 shows that the Swedish-based coffee roaster continues to invest strongly in sustainability. 2024 was a challenging year for the coffee industry – but Löfbergs continues to prioritise sustainability. Development projects in the producing countries, fossil-free sea transports, packaging development, and full traceability were some of the focus areas in 2024.
Using coffee grounds to enrich soil is a well-known trick among gardeners. Now, Sweden-based Löfbergs and Weibulls are taking it a step further with Coffee Soil – a completely peat-free potting mix made from upcycled coffee beans.
Peter Therman has been elected to the board of the Swedish-based coffee roastery Löfbergs. Peter has a solid background in the Finnish family business Hartwall, where he represents the sixth generation. He has served as CEO in several companies and is now focused on board work and senior advisory roles.
The Swedish-based coffee roastery Löfbergs is extending and expanding its long-standing partnership with the hotel operator Scandic. The new agreement runs until 2027 and covers all Scandic hotels in Sweden, Finland, and now also Denmark.
Löfbergs has been awarded the prestigious Sustainability Innovation Award by Food Folk, McDonald's licensee for the Nordics, recognising the company’s outstanding efforts in sustainability. This award highlights the hard work behind Löfbergs' commitment to improving traceability within the supply chain and comes amidst tough competition from McDonald's suppliers across the Nordic region.
The coffee roastery Löfbergs has conducted an extensive survey of Swedish coffee habits. Among other findings, it reveals that 8 out of 10 Swedes drink coffee, with filter coffee being the clear favourite.
The Swedish-based coffee roastery Löfbergs and Strawberry are extending their long-standing partnership. The new two-year agreement encompasses all of Strawberry's hotels across Sweden, Norway, Denmark, and Finland.
Coffee roaster Löfbergs has seen strong growth in recent years. To build on this momentum the company has appointed Trina Törnqvist to the newly created position of Chief International Business Officer. With over 20 years of experience in international business within the coffee industry, Trina will lead a team focused on expanding cross-border contracts and establishing a presence in new markets.
Eja Tuominen has been appointed as a new board member of the Swedish-based coffee roaster Löfbergs. Eja has 30 years of experience in senior management positions, for example at IKEA and Kesko, with focus on commercialisation, internationalisation, and other growth issues.
On Tuesday evening, the European Coffee Awards took place in Berlin, where Löfbergs secured double top placements. The family-owned coffee roastery from Sweden reached the top three in two categories: Europe's Best Coffee Roastery and Europe's Most Sustainable Brand.
Swedish-based Löfbergs has been doubly nominated for the European Coffee Awards 2024, a prestigious competition for European coffee companies. The family-owned coffee roastery is in the running for Best Commercial Coffee Roaster and Most Sustainable Brand.
