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The sales figures of Swedish based Löfbergs reveal an upward trend, and to meet an increase in demand, the family-owned coffee roaster is planning to build another roasting house in Karlstad, Sweden.
Lead by experienced professionals and backed Löfbergs the new company GrowGrounds has set out to change a global coffee industry with major climate and environmental challenges. In collaboration with coffee farmers all over the world, the goal is to eliminate coffee's negative CO2 impact and restore nature, and simultaneously ensure income and better living conditions for the coffee farmers.
The coffee roaster Löfbergs sells the British brand Percol to India-based Continental Coffee. With this transaction, Löfbergs will fully focus on its own brand in the UK.
After several years of development, the Swedish-based coffee roaster Löfbergs is now presenting a world first in the form of coffee packages in mono-laminate. The benefit of the new packaging is that it can be recycled instead of incinerated, which creates prerequisites for a circular economy. The climate impact is reduced with 55 per cent compared to previous packages.
Through purposeful efforts and large investments, Swedish-based Löfbergs has successfully reduced its climate impact with 90 per cent over the last three years. The results are presented in the sustainability report that the family-owned coffee roaster releases today.
A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.
Kajsa-Lisa Ljudén has been appointed new Head of Sustainability at Swedish-based Löfbergs Group. Kajsa-Lisa has ten years’ experience of sustainability work and is currently working as sustainability strategist at the family-owned coffee roaster. She succeeds Eva Eriksson, who is retiring after 34 years at Löfbergs.
The sustainability project Rescued Coffee began a year ago, a cooperation between Circle K and Löfbergs with the purpose to minimize unnecessary waste of coffee beans. Four batches of Rescued Coffee has been launched during the year, which means that 26 tons of coffee that risked being wasted has been drunk up instead.
The Steering Committee of the initiative for coffee&climate (c&c) has appointed Kathrine Löfberg, Löfbergs, Sweden, as the new Chair. She follows Nanda Bergstein, Tchibo, Germany, while Mario Cerutti, Lavazza, Italy, continues as Vice Chair.
The Swedish-based coffee roaster Löfbergs creates a new business area for sales in eastern Europe. Kent Pettersson, CEO of Löfbergs in Finland, will lead the new business area to spread the Swedish fika culture to even more people.
The Swedish-based coffee group Löfbergs is behind the initiative Circular Coffee Community with the purpose of eliminating all waste related to coffee. A unique test will now determine if residues from Löfbergs’s coffee roastery can be used to produce nutritious garden soil. If the test is successful, the coffee residues can replace fossil peat and decrease the emissions of greenhouse gases.
The financial year of 2020-2021 was characterised by challenges and new ways of working – and a strong belief in the future. Increased support for small-scale coffee farmers, more certified coffee, lower climate impact, and continuous investments in a circular transformation were some of the progress. That is what the new sustainability report from Löfbergs Group shows.
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