Press release -
New Survey: 8 Out of 10 Swedes Drink Coffee
The coffee roastery Löfbergs has conducted an extensive survey of Swedish coffee habits. Among other findings, it reveals that 8 out of 10 Swedes drink coffee, with filter coffee being the clear favourite.
"The survey confirms that coffee is the national beverage in Sweden, where we consume more than 1,000 cups of coffee per person on average each year," says Anders Thorén, Head of Corporate Communications at Löfbergs.
Filter Coffee Remains Unchallenged as Favourite
Löfbergs' coffee report is a comprehensive study of Swedish coffee habits, answering questions such as how many Swedes drink coffee, what they prefer to drink, and when.
"We see, for instance, that filter coffee is the absolute favourite among Swedes. A full 73 per cent say it is their most common choice. Instant coffee, which ranks second, only accounts for 7 per cent," says Anders Thorén.
Looking at the type of coffee Swedes drink regularly, the figure for filter coffee is even higher – 87 per cent – far ahead of cappuccino and espresso at 21 per cent each.
Morning coffee holds special importance, with 69 per cent stating that it is the most important cup of the day. Mornings are also when most Swedes enjoy their first cup. 55 per cent have their first coffee before 8 a.m., and 95 per cent before noon.
Harder to Give Up Coffee Than Beer
The survey also shows that Swedes find it difficult to be without their coffee. When asked how hard it would be to quit drinking coffee, 57 per cent said it would be difficult or very difficult. This is significantly higher than for beer (20%) and soda (11%).
"This highlight just how deeply ingrained Swedish coffee culture is; the social benefits coffee provides are incredibly strong," says Anders Thorén.
Founded in 1906 in Karlstad, Sweden, Löfbergs is one of the largest family-owned coffee roasters in the Nordic region. The company began exporting coffee in 1993, and today, every second cup of Löfbergs coffee is sold outside of Sweden. Löfbergs operates its own subsidiaries in Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, and the UK.
For more information, please contact:
Anders Thorén, Head of Corporate Communications, +46 703 55 64 22, anders.thoren@lofbergs.se
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From Löfbergs Coffee Report 2025:
Top 5 – What type of coffee do you drink most often?
- Filter coffee: 73%
- Instant coffee: 7%
- Espresso: 3%
- French press: 3%
- Capsules: 3%
Top 5 – What types of coffee do you drink regularly?
- Filter coffee: 87 %
- Cappuccino: 21 %
- Espresso: 21 %
- Instant: 21 %
- Caffe Latte: 18 %
Top 5 – Which coffee moment is most important?
- Morning: 69%
- Mid-morning: 18%
- Afternoon: 5%
- Lunch: 3%
- Evening: 1%
The survey was conducted by Kantar Media. A total of 3,905 people were interviewed, including 3,019 coffee drinkers, aged 18–79.
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The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are more than 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We produce 12 million cups of coffee per day and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.
