Löfbergs makes major investments in Finland
The coffee roaster Löfbergs is making a great brand investment on the Finnish market with the dark roasted coffee Kharisma.
Löfbergs panostaa Suomen kahvimarkkinoille – Intohimona tumma kahvi
Kahvipaahtimo Löfbergs luottaa tumman kahvin voimaan suomalaisilla kahvimarkkinoilla. Keihäänkärkenä on tummapaahtoinen Kharisma-kahvi.
Löfbergs Lila becomes Löfbergs
Löfbergs is now making great investments in developing its brand. The family-owned coffee roaster changes its name and logotype. At the same time, the company renews the design on its coffee packaging. This to make the core values of the company clearer as well as winning market shares on a tougher market.
Magnificent news from Löfbergs Lila
Slightly dark roasted coffee is getting more and more popular in Sweden. Löfbergs Lila is now broadening its assortment and launches Magnifika, a full-bodied and characteristic novelty. Magnifika will be sold as both fine-grind coffee and as whole beans. The coffee can be found in stores as from the beginning of September.
More and more choose Löfbergs Lila
More high-quality Swedish restaurants and well-known cafés choose Löfbergs Lila. The latest ones are Julita Wärdshus and Restaurang Spira in Jönköping as well as Furillen on the island of Gotland.
Löfbergs Lila in Almedalen
More and more companies are in Visby, Sweden for the Almedalen Week. One of these is Löfbergs Lila. This year, the family-owned coffee roaster arranges its own seminar for the first time. The company will also participate in several other items on the programme.
Orcs are trading blood for coffee
On May 8, a record number of orcs are gathered to prepare for this year's live role-play in Midgard. Apparently, orcs are not only thirsting for blood. The reason for the unusually great interest is that Löfbergs Lila's coffee tour is making a stop at the event.
Sweden's national hockey team is competing in coffee
On May 8, Anna Nordström, speciality coffee manager and one of Löfbergs Lila's taste experts, is going to Stockholm to arrange a coffee tasting and a competition for Sweden's national hockey team.
Great interest in Löfbergs Lila's sustainability work
The interest in Löfbergs Lila's sustainability work is increasing. Recently, Lars Appelqvist, CEO at Löfbergs Lila, participated in a breakfast seminar about climate policy in the Riksdag. On Monday, Kathrine Löfberg is going to Stockholm to discuss sustainable consumption with Åsa Romson, spokesperson for the Swedish Green Party.
All named Glenn are invited to coffee in Gothenburg
They say that everyone in Gothenburg is called Glenn. On Sunday, April 22, Löfbergs Lila is putting that statement to the test by inviting all named Glenn to celebrate their name day with coffee on Heden in Gothenburg.
All named Glenn are invited for coffee in Gothenburg
On April 22, it is Glenn's name day. That day, Löfbergs Lila will visit Heden in Gothenburg to serve coffee to all with the name Glenn. This is just the beginning. Löfbergs Lila's café on wheels, Lila Hy, will tour all around Sweden to serve coffee.
Swedish Première for arena coffee in the mobile
Guldfågeln Arena in Kalmar will be first in Sweden to offer its guests the possibility to order and pay for their coffee with their mobile phones. The première will take place in connection with this evening’s football game between Kalmar FF and AIK in the Swedish National League. The solution has been developed by Löfbergs Lila.
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