Orcs are trading blood for coffee

On May 8, a record number of orcs are gathered to prepare for this year's live role-play in Midgard. Apparently, orcs are not only thirsting for blood. The reason for the unusually great interest is that Löfbergs Lila's coffee tour is making a stop at the event.

The live role-play Utumno has had an upswing since Löfbergs Lila announced that they are going to the event to treat the participants to some coffee during the preparations. The ads have been published on billboards, in newspapers and on Facebook.

- We have had a great upswing in the number of expressions of interest. And the reactions in our community have been out of control. This is without a doubt the largest advertising campaign for live role-playing that we have ever seen. It has been noticed in all Nordic countries, but also by live role-players in the US and Russia, says Jonatan Gedda, main organizer for the event Utumno.

Takes the chance to keep open house
Löfbergs Lila's café on wheels, Lila Hy, is touring around Sweden to serve coffee. On May 8, the café is going to Viking village in Tumba where the stage design for the event is prepared.

- Since the interest has been great so far, we are taking the chance to keep open house at the same day as Löfbergs Lila is coming here. We will welcome children and at the same time let beginners ask questions. Naturally, everyone is welcome to paint and do some carpentry, says Jonatan Gedda.

Celebrates the natural meeting
Except for the live role-playing, Löfbergs Lila is going to the common courtyard cleaning, garage sales and boules games. You can also wish for a visit on the company's Facebook page.

- We treat you to coffee to celebrate the natural meeting. It has shown that coffee affects people. The interest for a stop has been much bigger than we ever could wish for. It feels great, says Leif Sjöblom, marketing manager at Löfbergs Lila.

For more information, please contact:
Leif Sjöblom, Marketing Manager, Löfbergs Lila, +46 (0) 54-14 01 42