All named Glenn are invited for coffee in Gothenburg

On April 22, it is Glenn's name day. That day, Löfbergs Lila will visit Heden in Gothenburg to serve coffee to all with the name Glenn. This is just the beginning. Löfbergs Lila's café on wheels, Lila Hy, will tour all around Sweden to serve coffee.

Cleaning the common courtyard, inter-company sports, garage sales, live role playing, belly dance festivals and boules games. No event is too small for the café on wheels. From April 17 until July, the café will tour around the country to meet the Swedish people. Behind this campaign is Volontaire.

- Swedish coffee culture is a culture of meetings. We care more about each other than about beans and roasts. We have been drinking coffee from Löfbergs Lila together for over 100 years. By celebrating the natural meeting, we are building our brand as well as engaging in our sales, says Leif Sjöblom, marketing manager at Löfbergs Lila.

Wish for a visit
The campaign can be seen outdoors, in print and on Facebook. Except for a few planned stops, you will also be able to wish for a visit from our café on wheels.

- There are still some days that have not been planned yet. Our friends on Facebook have the possibility to see where we are and wish for a visit. If we are in the neighbourhood, there is a big chance that we will swing by a golden wedding anniversary, a 40th birthday party, a graduation party or an association meeting, says Leif Sjöblom.

75.000 cups of coffee
Last year, Lila Hy toured around Sweden to let the Swedish people taste some coffee. In 100 days, Löfbergs Lila served 75.000 cups of coffee and travelled 8.424 kilometres.

- We also think that the smallest of meetings deserves the best tasting coffee. For us, it is a perfect way to meet people when they are longing for coffee. But also an opportunity to drink coffee and talk to our consumers, says Leif Sjöblom.

For more information, please contact:
Leif Sjöblom, Marketing Manager, Löfbergs Lila, +46 (0) 54-14 01 42