Press release -
Löfbergs makes major investments in Finland
The coffee roaster Löfbergs is making a great brand investment on the Finnish market with the dark roasted coffee Kharisma.
Finnish people are drinking more coffee than anyone else in the entire world. Now, the consumers are asking for stronger and darker coffee.
- A lot of people like darker coffee and they often add an extra scoop when brewing their own coffee. But if you appreciate stronger coffee, it is better to choose a darker roast, says Leif Sjöblom, marketing manager at Löfbergs.
A dark roasted brand investment
Forward, Löfbergs will be seen in Finnish advertising media with the dark roasted novelty Kharisma, a coffee rich in flavour with an intense aroma, nutty tones and fresh fruit nuances.
- We will be seen on TV as well as digitally on Facebook, on radio and in print advertisements. People in Helsinki will be able to get a cup of Kharisma at our café on wheels, Lila Hy, says Leif Sjöblom.
For more information:
Leif Sjöblom, Marketing Manager, Löfbergs, telephone: +46 70 248 84 67
Topics
Categories
Löfbergs Lila AB is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Sales of coffee goes under the brand Löfbergs in the Nordic markets and the company also owns the tea brand Kobbs.
