There are a lot of things that need to fall into place for a successful launch. Löfbergs's dark-roast coffee Kharisma is a great example of that. Flavour, store display and marketing are some important factors - and the package. A new inquiry shows that the design has had great importance for the sales success.
Axfood Snabbgross is including Löfbergs's capsules to its assortment. With that, Löfbergs gets another channel to Swedish restaurants and cafés, where capsules are getting more popular.
Kathrine Löfberg, 45, will be AB Anders Löfberg's new chairman of the board. As from January 1, 2015, she will succeed Anders Löfberg. Kathrine Löfberg has held leading positions in the company since 1999.
Full-bodied and well-balanced with floral notes, leaving a sweet taste sensation with hints of honey and plums. That is Löfbergs's latest addition of speciality coffee: Red Ecolsierra. The coffee comes from Sierra Nevada, close to the Caribbean cost in Northern Colombia.
No, the “coffee scraper” will not leave Karlstad for Sergels torg. But there will be a new coffee roaster in Stockholm. Just in time for the Christmas trade, Löfbergs is opening its first flagship store with a micro roaster on Kungsgatan, within a stone's throw from Stureplan.
Hockey and coffee. Two things that are very popular in Finland. This is an opportunity that Löfbergs is grasping with both hands. The Swedish coffee roaster is already the official coffee partner of Hartwall Areena in Helsinki and Isku Areena in Lahti. The company is now entering into cooperation with the hockey team TPS and the HK Areena in Turku.
Finland is an important market for Löfbergs. In the past year, the Swedish coffee roaster has increased its sales strongly in the country where the biggest coffee drinkers live. Cooperation with the ice hockey team Lahti Pelicans and Isku Areena will further strengthen the brand.
Löfbergs's effort of taking responsibility for people and environment is increasingly being noticed. The family-owned coffee roaster has been invited to a unique network for companies that cooperate for sustainable development. Sida, a government agency working on behalf of the Swedish parliament and government, with the mission to reduce poverty in the world, coordinates the network.
In one year, Sodexo in Sweden has significantly increased its share of Fairtrade coffee, from 2 to 53 per cent. This has resulted in slightly more than SEK 1.5 million for coffee farmers and cooperatives. The reason behind this rise is an increased focus on sustainable business - and a change of coffee supplier.
Live Nation and Luger have landed a new artist for STHLM Fields, Stockholm Music & Arts, Way Out West and Popaganda - a coffee artist. The coffee roaster Löfbergs will be the official festival coffee of the summer.
The coffee roaster Löfbergs continues to grow in Finland. In 2013, the sales to hotels, restaurants and cafés went up with 30 %. The number of new customers continues to increase as well. It is now clear that the visitors of Helsinki City Theatre will be served coffee from the Swedish family business.
The coffee roaster Löfbergs received the award Excellent Sustainable Supplier today. The Swedish Environmental Management Council (SEMCo) rewards a company that is successfully working with the supply of green products and services.
