Löfbergs secures its leading position in the Swedish Out of Home market. In a joint procurement, Nordic Choice and Compass Group chooses to prolong their agreement with the family-owned coffee roaster. Except for a lot of good coffee, the agreement involves a unique investment in sustainability.
The sale of coffee capsules is growing exponentially in Sweden - up by 50 per cent during the last twelve months. Löfbergs is growing the most; the company has increased its sales with 200 per cent. This according to recent numbers from Nielsen Company.
By 2016, all coffee from Löfbergs will come from farms that are certified as sustainable. The family-owned coffee roaster is now taking a major step towards its goal. As from March 1, all coffee delivered to Swedish hotels, restaurants and cafés will be certified.
Rasta is making a unique venture in coffee. Together with the Swedish National Barista Team and Löfbergs, a new concept is developed to be used at Rasta's service shops across Sweden.
Organic medium roast, milk capsules and Cloetta Polly. Löfbergs is now presenting three tasty new capsules. The products will hit the stores in February and will also be available in Löfbergs' web shop.
The capsule segment continues to grow strongly in Sweden. Sales of coffee capsules increased with 64 % in the retail trade over the last year. Löfbergs grew most of all the large operators, up with 225 % according to recent figures from AC Nielsen (December 2013).
In a short time, Kharisma has become a favourite among Swedish coffee lovers. The dark roasted coffee is now introduced as freeze-dried instant coffee as well. This new product will hit the stores by the end of February. It will also be available in Löfberg's web store by then.
In 2014, the Swedish consumer magazine Råd & Rön will carry out an international review of the sustainability work of coffee suppliers, something that the coffee roaster Löfbergs welcomes.
A coffee roaster in downtown Stockholm? Yes, that can become a reality if Löfbergs has it its way. The family-owned coffee roaster is looking for premises, where it can roast as well as serve coffee.
The coffee roaster Löfbergs continues to grow in Finland. During July to October, the sales increased with 24 % compared to the same period last year. Above all, it is the dark-roast segment that grows.
More coffee and a better result, a slightly lower turnover and continuous expansion in Europe. That is how last year was for the Löfbergs group according to the annual report for June 2012 to June 2013.
It is getting more common to have a capsule machine at home according to new statistics issued by the research company GfK Sweden. A year ago, about 7 % of Swedish households had a capsule machine, today that number is 14 %.*
