Coffee drinkers are showing their darker side
Are you drinking more dark roast coffee than before? You are not the only one. The dark roast coffee is gaining ground in Sweden according to new statistics issued by the research company GfK Sweden.
Are you drinking more dark roast coffee than before? You are not the only one. The dark roast coffee is gaining ground in Sweden according to new statistics issued by the research company GfK Sweden.
The interest for good food increases in all directions. The meal has become an overall experience – where coffee gets a more prominent role. This poses new challenges for the participants of the Finnish Culinary Team, which recently attended some special training and got to know more about the hot beverage.
The coffee roaster Löfberg's new design is to many people's taste - consumers as well as experts within the packaging industry. Last Thursday, Löfberg's received the Packaging Design Awards that was given out at the exhibition Pack & Emballage in Stockholm, Sweden.
Löfbergs is expanding its assortment of capsule machines with two new models. On one hand, we have a hot, expressive Portuguese and on the other, a classic, but colourful Italian. They are both suitable for home or the smaller office.
Great flavour has been the centre of the business since 1906 when his great grandfather founded Löfbergs. Now, Martin Löfberg has travelled around the world and found his flavour favourites. They have been given the name Löfbergs Edge - an exclusive series of coffee, straight from four carefully selected cooperatives.
Löfbergs is headed toward a record year for its sales of coffee capsules. So far, the sales in Sweden have increased with 152 % this year - to be compared with the total growth on the market, which is 75 %. This according to recent numbers from Nielsen Company.*
Sweden or Finland? During international chef competitions, Löfbergs will be able to root for two different teams. The company has worked together with the Swedish Culinary Team for several years, and the family-owned coffee roaster has now initiated cooperation with the Finnish Culinary Team as well.
The Swedish company Löfbergs continues its expansion in Europe. The family-owned coffee roaster is buying the British company Food Brands Group. Through this acquisition, Löfbergs will establish in British retail market. The acquisition is the largest one in Löfbergs's more than hundred-year history.
They drink more coffee than anyone else in the world, and they are traditionally a bit fairer than other Europeans. But now the dark roast coffee gains ground in Finland. In a recent study, Kharisma and Crescendo from Löfbergs get high marks from Finnish consumers.
The market for coffee capsules is substantially growing in Sweden. And Löfbergs is growing most of all. According to numbers from Nielsen Company, Löfbergs has more than doubled its sales since the turn of the year
Increasing sales. Month after month. For almost two years. Löfberg's introduction of Kharisma in Sweden has far exceeded all expectations. For the latest twelve-month period (March 2012-February 2013), the growth was a stunning 96 percent, which is more than twice as much as for other established products within the dark-roast segment.
The number of products is increasing, and so are the volumes. With that, Löfbergs's storage rooms in central Karlstad, Sweden, have become too small. Now, the family-owned coffee roaster is turning to the municipality of Karlstad to be permitted to build new storage rooms outside the town centre.