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Martin's exclusive flavour favourites

Press release -

Martin's exclusive flavour favourites

Great flavour has been the centre of the business since 1906 when his great grandfather founded Löfbergs. Now, Martin Löfberg has travelled around the world and found his flavour favourites. They have been given the name Löfbergs Edge - an exclusive series of coffee, straight from four carefully selected cooperatives.

- This is a way of bringing out some of the competent craftsmen we work with as well as offering great coffee with a flavour that is something out of the ordinary, says Martin Löfbergs, Purchasing & Supply Manager at Löfbergs.

Löfbergs is one of the world's largest importers of organic and Fairtrade labelled coffee. All coffee in the Edge series is Fairtrade labelled; three of them are organic as well.

Long, close relationships
Löfbergs Edge consists of four different sorts of coffee from cooperatives in Brazil, Guatemala, Ethiopia and Uganda. Löfbergs purchases the hand picked coffee directly from the coffee farmers that the company has long and close relationships with.

- The cooperative COOPASV in south-east Brazil consists of 80 smaller coffee farmers that have united to improve the quality of their coffee. We use their beans to make really good coffee with a clear sweetness and a finish with hints of hazelnut, says Martin Löfberg.

Limited edition
Löfbergs Edge is available in a limited edition and is sold at the café Rosteriet in Karlstad, Sweden and in Löfberg's web shop. Every package contains 250 grams of whole beans.


For more information:
Martin Löfberg, Purchasing & Supply Manager, Löfbergs, +46 (0) 54-14 01 54

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Löfbergs Edge

Brazil, the COOPASV Cooperative

  • FLAVOUR: A coffee with a clear sweetness, a toned down acidity and a pleasant
    bitterness. The finish reveals hints of hazelnut.
  • ORIGIN: South-east Brazil, the south part of the Minas Gerais region (S 21°14' W
    45°30')
  • TREE SPECIES: Arabica (Mundo Novo, Topazio)
  • ALTITUDE: 900-1,000 metres above sea level
  • CERTIFICATION: Fairtrade
     

Guatemala, the Asobagri Cooperative

  • FLAVOUR: The coffee has a floral and pure aroma. The taste reveals milk chocolate
    combined with a round sweetness and hints of blackberries in the finish.
  • ORIGIN: Western Guatemala, the Huehuetenango district (N 15°48' W 91°18')
  • TREE SPECIES: Arabica (Bourbon, Caturra, Vialobos)
  • ALTITUDE: 1,500-1,800 metres above sea level
  • CERTIFICATION: Fairtrade and organic


Ethiopia, the Sidama Cooperative

  • FLAVOUR: The coffee has intense aroma of citrus, a complex spiciness and a fresh acidity
    with a finish that reveals hints of bergamot.
  • ORIGIN: Southern Ethiopia, the Sidamo region (N 6°40' E 38°30')
  • TREE SPECIES: Original arabica
  • ALTITUDE: 1,700-2,000 metres above sea level
  • CERTIFICATION: Fairtrade and organic
     

Uganda, Cooperative Gumutindo

  • FLAVOUR: A rich and full-bodied coffee with a finish of cacao, spicy notes and delicate,
    sweet fruitiness.
  • ORIGIN: Eastern Uganda, the slopes of Mount Elgon (N 01°04' E 34°10')
  • TREE SPECIES: Arabica (SL14, SL28 & Nyasaland)
  • ALTITUDE: 1,500-2,000 metres above sea level
  • CERTIFICATION: Fairtrade and organic


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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.

Contacts

Anders Thorén

Anders Thorén

Press contact Head of Group PR & Communications +46 703 55 64 22