Press release -
Löfbergs’ capsules increased most in 2013
The capsule segment continues to grow strongly in Sweden. Sales of coffee capsules increased with 64 % in the retail trade over the last year. Löfbergs grew most of all the large operators, up with 225 % according to recent figures from AC Nielsen (December 2013).
- We are naturally very pleased with these figures. They tell us that the consumers appreciate our tasty and wide assortment of fine-grind coffee, espresso, hot chocolate and tea, says Kent Pettersson, sales director at Löfbergs.
- Shortly, we will present a number of exciting new capsules that give us great expectations of continuous growth.
On the total coffee market, the capsules now have a value share of 4.3 % in retail trade according to AC Nielsen.
For more information:
Kent Pettersson, Sales Director Retail, Löfbergs, +46 (0) 54-14 01 43
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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.
