Löfbergs is headed toward a record year for its sales of coffee capsules. So far, the sales in Sweden have increased with 152 % this year - to be compared with the total growth on the market, which is 75 %. This according to recent numbers from Nielsen Company.*
Sweden or Finland? During international chef competitions, Löfbergs will be able to root for two different teams. The company has worked together with the Swedish Culinary Team for several years, and the family-owned coffee roaster has now initiated cooperation with the Finnish Culinary Team as well.
The Swedish company Löfbergs continues its expansion in Europe. The family-owned coffee roaster is buying the British company Food Brands Group. Through this acquisition, Löfbergs will establish in British retail market. The acquisition is the largest one in Löfbergs's more than hundred-year history.
They drink more coffee than anyone else in the world, and they are traditionally a bit fairer than other Europeans. But now the dark roast coffee gains ground in Finland. In a recent study, Kharisma and Crescendo from Löfbergs get high marks from Finnish consumers.
The market for coffee capsules is substantially growing in Sweden. And Löfbergs is growing most of all. According to numbers from Nielsen Company, Löfbergs has more than doubled its sales since the turn of the year
Increasing sales. Month after month. For almost two years. Löfberg's introduction of Kharisma in Sweden has far exceeded all expectations. For the latest twelve-month period (March 2012-February 2013), the growth was a stunning 96 percent, which is more than twice as much as for other established products within the dark-roast segment.
The number of products is increasing, and so are the volumes. With that, Löfbergs's storage rooms in central Karlstad, Sweden, have become too small. Now, the family-owned coffee roaster is turning to the municipality of Karlstad to be permitted to build new storage rooms outside the town centre.
It is quite the best-seller and is already available as fine-grind coffee. The Harmoni (the Swedish word for harmony) family is now enlarging with two new members: whole beans and freeze-dried instant coffee. All kinds of Harmoni coffee are labelled with both KRAV and Fairtrade. These novelties will be launched in the beginning of May 2013.
The agreement has been signed. Shortly, the audience at Finland's national arena, Hartwall Arena in Helsinki, will be drinking Swedish coffee from Löfbergs. For Löfbergs, this settlement is an important step in the progress of taking market shares outside of Sweden.
Surprise your Valentine with a loving cup of coffee for Valentine's Day. Coffee expert Anna Nordström gives you some tips on how to make the perfect heart on your cappuccino.
Which restaurant in Sweden will offer you the best coffee experience? That will be announced on March 4 at the yearly White Guide gala.
Many coffee farmers around the world are adversely affected by the climate changes - with poorer living conditions as a cause. Now, Sida is taking joint action together with Löfbergs and nine other coffee companies. In a common development project, they want to improve the possibilities for small-scale coffee farmers to meet the climate changes and increase their income.
