Today, Sweden is ranked as the loneliest country in the world. This is something that the coffee roaster Löfbergs wants to change. That is why they lend their advertising space in their largest campaign ever to transsexuals, birdwatchers and people looking for the Great Lake monster - helping them recruit new members to their associations. More flourishing associations mean a less lonely Sweden.
The coffee roaster Löfbergs is making a great brand investment on the Finnish market with the dark roasted coffee Kharisma.
Kahvipaahtimo Löfbergs luottaa tumman kahvin voimaan suomalaisilla kahvimarkkinoilla. Keihäänkärkenä on tummapaahtoinen Kharisma-kahvi.
Löfbergs is now making great investments in developing its brand. The family-owned coffee roaster changes its name and logotype. At the same time, the company renews the design on its coffee packaging. This to make the core values of the company clearer as well as winning market shares on a tougher market.
Slightly dark roasted coffee is getting more and more popular in Sweden. Löfbergs Lila is now broadening its assortment and launches Magnifika, a full-bodied and characteristic novelty. Magnifika will be sold as both fine-grind coffee and as whole beans. The coffee can be found in stores as from the beginning of September.
More high-quality Swedish restaurants and well-known cafés choose Löfbergs Lila. The latest ones are Julita Wärdshus and Restaurang Spira in Jönköping as well as Furillen on the island of Gotland.
More and more companies are in Visby, Sweden for the Almedalen Week. One of these is Löfbergs Lila. This year, the family-owned coffee roaster arranges its own seminar for the first time. The company will also participate in several other items on the programme.
Swedes love flavoured tea; Kobbs Lemon & Lime is one example. With pieces of peel from lemon and lime, the tea tastes like summer and sun. And it is great as a flavour in different drinks and dishes. Here are three tasty recipes from housewife Lisa to enjoy this summer:
On May 8, a record number of orcs are gathered to prepare for this year's live role-play in Midgard. Apparently, orcs are not only thirsting for blood. The reason for the unusually great interest is that Löfbergs Lila's coffee tour is making a stop at the event.
Now, all tea drinkers can use the capsule machine to make a cup of tea. Löfbergs Lila is launching Kobbs tea in capsules.
On May 8, Anna Nordström, speciality coffee manager and one of Löfbergs Lila's taste experts, is going to Stockholm to arrange a coffee tasting and a competition for Sweden's national hockey team.
The interest in Löfbergs Lila's sustainability work is increasing. Recently, Lars Appelqvist, CEO at Löfbergs Lila, participated in a breakfast seminar about climate policy in the Riksdag. On Monday, Kathrine Löfberg is going to Stockholm to discuss sustainable consumption with Åsa Romson, spokesperson for the Swedish Green Party.
