Löfbergs increases in Finland
The coffee roaster Löfbergs continues to grow in Finland. During July to October, the sales increased with 24 % compared to the same period last year. Above all, it is the dark-roast segment that grows.
The coffee roaster Löfbergs continues to grow in Finland. During July to October, the sales increased with 24 % compared to the same period last year. Above all, it is the dark-roast segment that grows.
More coffee and a better result, a slightly lower turnover and continuous expansion in Europe. That is how last year was for the Löfbergs group according to the annual report for June 2012 to June 2013.
It is getting more common to have a capsule machine at home according to new statistics issued by the research company GfK Sweden. A year ago, about 7 % of Swedish households had a capsule machine, today that number is 14 %.*
Are you drinking more dark roast coffee than before? You are not the only one. The dark roast coffee is gaining ground in Sweden according to new statistics issued by the research company GfK Sweden.
The interest for good food increases in all directions. The meal has become an overall experience – where coffee gets a more prominent role. This poses new challenges for the participants of the Finnish Culinary Team, which recently attended some special training and got to know more about the hot beverage.
The coffee roaster Löfberg's new design is to many people's taste - consumers as well as experts within the packaging industry. Last Thursday, Löfberg's received the Packaging Design Awards that was given out at the exhibition Pack & Emballage in Stockholm, Sweden.
Löfbergs is expanding its assortment of capsule machines with two new models. On one hand, we have a hot, expressive Portuguese and on the other, a classic, but colourful Italian. They are both suitable for home or the smaller office.
Great flavour has been the centre of the business since 1906 when his great grandfather founded Löfbergs. Now, Martin Löfberg has travelled around the world and found his flavour favourites. They have been given the name Löfbergs Edge - an exclusive series of coffee, straight from four carefully selected cooperatives.
Löfbergs is headed toward a record year for its sales of coffee capsules. So far, the sales in Sweden have increased with 152 % this year - to be compared with the total growth on the market, which is 75 %. This according to recent numbers from Nielsen Company.*
Sweden or Finland? During international chef competitions, Löfbergs will be able to root for two different teams. The company has worked together with the Swedish Culinary Team for several years, and the family-owned coffee roaster has now initiated cooperation with the Finnish Culinary Team as well.
The Swedish company Löfbergs continues its expansion in Europe. The family-owned coffee roaster is buying the British company Food Brands Group. Through this acquisition, Löfbergs will establish in British retail market. The acquisition is the largest one in Löfbergs's more than hundred-year history.
They drink more coffee than anyone else in the world, and they are traditionally a bit fairer than other Europeans. But now the dark roast coffee gains ground in Finland. In a recent study, Kharisma and Crescendo from Löfbergs get high marks from Finnish consumers.