They say that everyone in Gothenburg is called Glenn. On Sunday, April 22, Löfbergs Lila is putting that statement to the test by inviting all named Glenn to celebrate their name day with coffee on Heden in Gothenburg.
On April 22, it is Glenn's name day. That day, Löfbergs Lila will visit Heden in Gothenburg to serve coffee to all with the name Glenn. This is just the beginning. Löfbergs Lila's café on wheels, Lila Hy, will tour all around Sweden to serve coffee.
Guldfågeln Arena in Kalmar will be first in Sweden to offer its guests the possibility to order and pay for their coffee with their mobile phones. The première will take place in connection with this evening’s football game between Kalmar FF and AIK in the Swedish National League. The solution has been developed by Löfbergs Lila.
From now on you can find Löfbergs Lila at your hotel. At least if it is a Finnish Scandic hotel. After careful consideration, Scandic Hotels in Finland chose to switch coffee supplier.
Really good coffee. Surely, that is what every restaurateur and café owner want to offer their guests. Löfbergs Lila is first in Sweden to make their sales representatives certified brewmasters to help restaurants and cafés serving the perfect cup of coffee.
The segment of whole beans is steadily growing on the Swedish market. At the same time, Löfbergs Lila wins market shares. The family-owned coffee-roaster is now investing in a completely new packaging line that ensures the security of supply. In the midst of it all, the company is improving its packaging in a number of respects.
New taste preferences give new kinds of coffee. In February, Löfbergs Lila is launching a new blend to meet the increased demand on coffee with Southern European characteristics: Continental Blend.
The Barista Cup - or the Swedish espresso championships - is coming to Karlstad. On Februay 14, Löfbergs Lila and its café Rosteriet are hosting one of four events in the prestigious championships. It is the first time that the competition is held in the sunny town.
Löfbergs Lila's assortment of whole beans is expanding. Shortly, Kharisma and Jubileum, two of the company's most popular fine-grind coffee, will launch as whole beans. This means that Löfbergs Lila is expanding its assortment of whole beans and offers a number of different characteristics.
Shortly, Löfbergs Lila will be first in Sweden with Fairtrade certified coffee capsules. This as a part of the company's investment in sustainability, where one goal is that all coffee that Löfbergs Lila sells will be certified within five years.
Löfbergs Lila's coffee capsules enter the food retailing widely. ICA, City Gross (Bergendahls) and Konsum Värmland will start selling the capsules from Löfbergs Lila. As from the beginning of February, there will be espresso, fine-grind coffee and chocolate capsules from Löfbergs Lila and Cloetta on the shelves.
Swedes are buying more and more whole coffee beans. In the last year, the sales have increased with 20 per cent. An increased interest for food and drinks is behind the upswing.
