"After my in-depth study of the many and often complex flavours of East African coffees, I make my way home again by the winding mountain roads. I am filled with interesting impressions and ideas as well as admiration for how small seeds can grow into the most beautiful coffee trees if handled in the right way."
For several years, Löfbergs has had higher growth rate when it comes to capsules than the Swedish market as whole, a trend that continues. The market has increased with 24% for the last twelve months. Löfbergs has grown about four times as much: 111%*. The family-owned coffee roaster is now launching four new capsule machines to give even more impetus to its growth.
Design, function and quality. These are the key words when Löfbergs is launching a new model program for capsule machines. The family-owned coffee roaster hopes this will make even more people discover how it easy it is to brew a good cup of coffee - every time!
There is a lot going on for Anna Nordström from Löfbergs right now. Two weeks ago, she organized the world's highest coffee cupping. Last week, she went to London and came back with a unique certificate from The Speciality Coffee Association of Europe (SCAE).
Löfbergs let Sweden's Junior National Culinary Team test their capsule favourites. And the winner is? A classic and Fairtrade labelled fine-grind coffee: White Rainbow.
The world's first large-scale test facility of solar panels for both heat and cold was built on top of Löfbergs's roof this spring. The first results were presented today. They show that the efficiency is record high. For every kWh invested, 10.6 kWh can be extracted. That is twice as much as for previous solutions.
With the communication concept A good reason to meet, the coffee roaster Löfbergs wants to lift up initiatives that make Swedes enjoy each other's company in a more open and unprejudiced way. In a new commercial, the rugby team Stockholm Berserkers shows that sports can also be a place where everyone can meet on the same terms - no matter your gender, origin or sexual orientation.
The interest for organic and sustainability labelled products has exploded over the last year. Now, it will be even easier for Swedish consumers to choose sustainable goods from the coffee shelf as well. As from September, Löfbergs delivers 100% good coffee to grocery stores.
There was quite a buzz when Löfbergs hired 100,000 new Swedish co-workers in previously this year. It had to do with bees that during the summer have contributed to a greener urban environment - and they have produced a lot of tasty honey. The honey will be sold at Löfbergs's own café, Rosteriet, where the customers get to choose who should get the profit from the sales.
There are a lot of things that need to fall into place for a successful launch. Löfbergs's dark-roast coffee Kharisma is a great example of that. Flavour, store display and marketing are some important factors - and the package. A new inquiry shows that the design has had great importance for the sales success.
Axfood Snabbgross is including Löfbergs's capsules to its assortment. With that, Löfbergs gets another channel to Swedish restaurants and cafés, where capsules are getting more popular.
Kathrine Löfberg, 45, will be AB Anders Löfberg's new chairman of the board. As from January 1, 2015, she will succeed Anders Löfberg. Kathrine Löfberg has held leading positions in the company since 1999.
