New capsule machines at Löfbergs

Design, function and quality. These are the key words when Löfbergs is launching a new model program for capsule machines. The family-owned coffee roaster hopes this will make even more people discover how it easy it is to brew a good cup of coffee - every time!

- We have chosen four exquisite models, so that all coffee lovers can find their favourite. Even if they have slightly different designs, we will naturally continue with machines that can brew espresso, filter coffee, hot chocolate and tea, says Leif Sjöblom, marketing manager at Löfbergs.

The new models are Cyprea, Diadema, Picco and Venus. They are sold in Swedish retail stores, white goods stores and Löfbergs's webshop. All machines in Löfbergs's assortment brew with two different pressures. It is easily done by just pushing the button when you want to brew a good cup of espresso, lungo, cappuccino, filter coffee, hot chocolate or tea.

Popular capsules

Brewing coffee in a capsule machine is getting more popular. Approximately 20% of the Swedish households have a capsule machine today*. The capsule sales have increased with 24% for the last twelve months and Löfbergs stands out with a growth of a whole 111%**. 

- We are so pleased with the response from our Swedish consumers. It is a matter of good flavour, but also of us having a wide assortment that consists of espresso/lungo, milk, filter coffee, hot chocolate and tea, says Leif Sjöblom.

All capsules and machines from Löfbergs are suitable with the Italian Caffitaly system that is one of the world's biggest capsule concepts.

*Gfk

**Nielsen (October 2014)

For more information:
Leif Sjöblom, Marketing Manager, Löfbergs, +46 (0) 54-14 01 42, leif.sjoblom@lofbergs.se

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Facts about the new models

• Caffitaly Cyprea
  Small, compact and easily placed. It is easy to program the individual cup size for espresso, lungo and filter coffee. The dispensing spout is adjustable for mugs or espresso cups. The water tank capacity is 1.2 litres and the container holds 8-10 used capsules.

  
  Available in three elegant colours: Carbon, silver and red

• Caffitaly Diadema
  Elegant Italian design. A simple control panel for espresso, lungo and filter coffee. The water tank capacity is 1 litre and the container holds 8-10 used capsules.

  
  Available in two classic colours: White and black.

• Caffitaly Picco
  Compact, elegant and easily placed. Extremely simple to use with two buttons, one for espresso/lungo and one for filter coffee/tea. Very quick heating gives low energy consumption. The water tank capacity is 0.9 litres.

  
  Available in six exquisite colours: Black Vulcano, White Snow, Red Fire, Blue Wave, Brown Bronze and Picco Purple Chrome.

• Caffitaly Venus
  Elegant design with robust details. A control panel with a knob with multiple choices for simple brewing of espresso, lungo and filter coffee. The water tank capacity is 1 litre and the container holds 8-10 used capsules.
  
  Available in three nice colours: white/black, white/orange and white/Purple.