Reports of poor harvests lead to higher coffee prices – but also new opportunities
Reports are pointing to a disastrous coffee harvest in Brazil but rising prices are not the only outcome. The challenging harvest exposes the convoluted and unfair mechanisms of the coffee trade, and the environmental and climate challenges that the whole industry must solve together. The good news is that when challenges become so apparent, it gives us the opportunity to do something about them.
25 years with organic coffee
On 7 March, 25 years has passed since the coffee group Löfbergs as the first larger coffee roaster in Sweden produced the first package of organic coffee. There was not much of a demand and few people were willing to pay extra for sustainably certified coffee, but the family-owned coffee roaster was still convinced that this was the future. Today, Löfbergs’s entire assortment is certified.
New report: Cooperation strengthens Löfbergs in the sustainability field
Lower climate impact, more certified coffee and increased support for small-scale coffee farmers. The new sustainability report from Löfbergs shows that the family-owned coffee company continues to develop in the sustainability field. Löfbergs is now aiming at new goals: circular transformation with zero waste.
Swedish fika creates growth – Waynes Coffee and Löfbergs join forces
They are both a part of the Swedish fika culture. The coffee shop chain Waynes and the coffee group Löfbergs are now joining forces in a collaboration that will strengthen the two companies. As from spring of 2021, Löfbergs will be the exclusive coffee supplier to all of Waynes’s coffee shops in Europe, Middle East and Asia.
Securing tomorrow’s morning coffee
A year ago, Kathrine Löfberg was appointed chairman of the board of the 110-year-old family company Löfbergs. She is now taking over the chairman's gavel of International Coffee Partners. From the start in 2001,ICP, has worked together with more than 30,000 farmers to make smallholder coffee farming more competitive and to improve livelihoods for coffee farmers all over the world.
New dark roast makes an entrance
The demand for organic products is substantially increasing. That is what Löfbergs focuses on when the coffee roaster is expanding its assortment. In February, Eko Mörkrost (Organic Dark Roast) makes an entrance on the coffee shelves in Swedish grocery stores. Löfbergs is preparing for a record launch due to the great demand for organic products.
Löfbergs reduced its climate impact
Even though Löfbergs increased its production, the company's climate impact decreased. This is partly due to continuous energy efficiencies and more renewable energy. At the same time, the company sold a record amount of coffee from certified farms. This is shown in the coffee group's sustainability report for 2013/2014.
Fairtrade labelled capsule - a favourite among young master chefs
Löfbergs let Sweden's Junior National Culinary Team test their capsule favourites. And the winner is? A classic and Fairtrade labelled fine-grind coffee: White Rainbow.
Axfood Snabbgross includes Löfbergs's capsules
Axfood Snabbgross is including Löfbergs's capsules to its assortment. With that, Löfbergs gets another channel to Swedish restaurants and cafés, where capsules are getting more popular.
Löfbergs strengthens with a well-balanced Colombian
Full-bodied and well-balanced with floral notes, leaving a sweet taste sensation with hints of honey and plums. That is Löfbergs's latest addition of speciality coffee: Red Ecolsierra. The coffee comes from Sierra Nevada, close to the Caribbean cost in Northern Colombia.
Sodexo increased to 53 per cent Fairtrade coffee
In one year, Sodexo in Sweden has significantly increased its share of Fairtrade coffee, from 2 to 53 per cent. This has resulted in slightly more than SEK 1.5 million for coffee farmers and cooperatives. The reason behind this rise is an increased focus on sustainable business - and a change of coffee supplier.
100 % sustainable coffee to restaurants and cafés
By 2016, all coffee from Löfbergs will come from farms that are certified as sustainable. The family-owned coffee roaster is now taking a major step towards its goal. As from March 1, all coffee delivered to Swedish hotels, restaurants and cafés will be certified.
Rasta makes a coffee venture with the Swedish National Barista Team
Rasta is making a unique venture in coffee. Together with the Swedish National Barista Team and Löfbergs, a new concept is developed to be used at Rasta's service shops across Sweden.
The organic plantations of the future provide hope
Our purchasing and supply manager Martin once again travelled around the mountain slopes of Central America. He met with coffee farmer that are worried about low world-market prices at the same time as they are fighting the biggest outbreak of leaf rust for decades. But he also saw how the transition to more sustainable farming practices provides hope for the future.
New tasty capsules from Löfbergs
Organic medium roast, milk capsules and Cloetta Polly. Löfbergs is now presenting three tasty new capsules. The products will hit the stores in February and will also be available in Löfbergs' web shop.
Dark roasted favourite - now also as instant coffee
In a short time, Kharisma has become a favourite among Swedish coffee lovers. The dark roasted coffee is now introduced as freeze-dried instant coffee as well. This new product will hit the stores by the end of February. It will also be available in Löfberg's web store by then.