Press release -
Löfbergs takes the lead with Regenerative Organic Certified Coffee
Swedish-based coffee roaster Löfbergs has taken another pioneering step in sustainable coffee sourcing. Earlier this year, the family-owned company became one of the first in Europe to buy Regenerative Organic Certified coffee — a new and ambitious certification that goes beyond traditional organic standards.
Regenerative Organic Certified (ROC) is built on three pillars: soil health, animal welfare and social fairness. The certification promotes farming methods that restore ecosystems, increase biodiversity and improve the livelihoods of farmers. It is widely regarded as the next evolution of organic agriculture.
“Having seen first-hand the positive feedback from producers adopting regenerative organic agricultural practices on a recent trip to Peru, we took the decision to purchase our first container of ROC coffee earlier this year from SACACLI cooperative in Jinotega, Nicaragua. We’re impressed by both the quality and the positive environmental impact,” says Jonny England, Green Coffee Trading and Blending Manager at Löfbergs. “This is an important step towards a truly regenerative coffee sector, and we’re proud to support farmers who are leading the way.”
Löfbergs started buying organic coffee more than 30 years ago, and has since become one of the most progressive coffee companies in Europe when it comes to sustainability. The move into ROC coffee is part of Löfbergs’ long-term commitment to climate action, responsible sourcing and resilient coffee communities.
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The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are more than 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We produce 12 million cups of coffee per day and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.
