Löfbergs Lila's assortment of whole beans is expanding. Shortly, Kharisma and Jubileum, two of the company's most popular fine-grind coffee, will launch as whole beans. This means that Löfbergs Lila is expanding its assortment of whole beans and offers a number of different characteristics.
Shortly, Löfbergs Lila will be first in Sweden with Fairtrade certified coffee capsules. This as a part of the company's investment in sustainability, where one goal is that all coffee that Löfbergs Lila sells will be certified within five years.
Löfbergs Lila's coffee capsules enter the food retailing widely. ICA, City Gross (Bergendahls) and Konsum Värmland will start selling the capsules from Löfbergs Lila. As from the beginning of February, there will be espresso, fine-grind coffee and chocolate capsules from Löfbergs Lila and Cloetta on the shelves.
Swedes are buying more and more whole coffee beans. In the last year, the sales have increased with 20 per cent. An increased interest for food and drinks is behind the upswing.
Cloetta and Löfbergs Lila are starting a new exciting cooperation when Löfbergs Lila is launching three new chocolate capsules with the classic taste of Cloetta.
Löfbergs Lila is really widening its assortment of capsules. Shortly, the family business from Karlstad will be first in Sweden with Fairtrade certfied coffee capsules. At the same time, three capsules with chocolate flavours are launched in cooperation with Cloetta. Those who drink tea will also get their fill as Löfbergs Lila starts selling Kobbs tea in capsules.
- The interest for capsule b
They can already be found in USA and in London. We have seen them on TV, on reality shows and in movies. They sell everything from fast food to gourmet food and coffee. Mobile restaurants, also known as food trucks, are making their entry in Sweden. Löfbergs Lila is one of the pioneers.
Löfbergs Lila is already one of the world’s largest importers of ecological and Fairtrade coffee. But that’s not enough for the Swedish coffee company. The target is that all coffee sold by the family-owned business will be certified within five years. That’s one important part when Löfbergs Lila now intensifies its work on sustainability.
When we have 10.000 likes on Facebook, we treat you to coffee in the square. Earlier this autumn, that is what Löfbergs Lila promised - a promise they now have to carry out. A competition to win a trip to Brazil contributed to triple the number of likes in just one week.
Fine-grind coffee is getting more popular all over Sweden according to a poll carried out by Demoskop on behalf of Löfbergs Lila. At the same time, the interest for the origin of the coffee is increasing. Löfbergs Lila bears this in mind when launching the specialty coffee Magia Blanca for the Out of Home market. It is a coffee with rounded body that is Fairtrade certified as well as eco-labelled.
A place where you can learn how to drink coffee in a completely new way at the same time as you can see straight into production. This will be reality when Löfbergs Lila on September 2 opens the newest tourist attraction in Karlstad on the ground floor of their headquarters.
Leif Sjöblom is the new marketing manager at the family business Löfbergs Lila. Leif has recently worked at Fazer Restaurants where he worked as country manager and marketing manager. Kathrine Löfberg, former marketing manager at Löfbergs Lila, will be the group’s new director of communications.
