New marketing manager at Löfbergs Lila

Leif Sjöblom is the new marketing manager at the family business Löfbergs Lila. Leif has recently worked at Fazer Restaurants where he worked as country manager and marketing manager. Kathrine Löfberg, former marketing manager at Löfbergs Lila, will be the group’s new director of communications.

- Löfbergs Lila is one of the most well-known brands in Sweden. It will be very exciting to be a part of the development of a brand that so many Swedes have some kind of relation to. It also appeals to me to work with a family business with long-standing traditions, where the owners themselves are working in the business, says Leif Sjöblom.

Leif is 45 years old and lives with his family outside of Stockholm. He has a great interest in when, where and how we consume food and drinks, and how this has developed over time. He also has a great interest for food and drinks in his personal life. Many dinners are completed with his favourite coffee Crescendo from Löfbergs Lila.

Kathrine Löfberg, new director of communications
Kathrine Löfberg, a member of the fourth generation of the Löfberg family, will proceed to a new role as director of communications for the entire group.

- As the group is internationalizing, we will strengthen our overall communication work, including the brand issues in our different markets. In my new role, I will also put more time into working with our values and CSR, which are central parts of our entire business, says Kathrine Löfberg.

For more information, please contact:
Leif Sjöblom, Marketing Manager, Löfbergs Lila: +46 (0) 54-14 01 42
Kathrine Löfberg, Director of Communications, Löfbergs Lila: +46 (0) 54-14 01 20