Press release -
In one week, the number of likes on Facebook tripled
When we have 10.000 likes on Facebook, we treat you to coffee in the square. Earlier this autumn, that is what Löfbergs Lila promised - a promise they now have to carry out. A competition to win a trip to Brazil contributed to triple the number of likes in just one week.
- Evidently, it is great that so many people like Löfbergs Lila. We now have another channel where we can deepen the dialogue with our customers. We have already gotten exciting questions about our coffee, our methods of preparation and much more, says Lena Rodin, advertising manager at Löfbergs Lila.
Free coffee in the square
Löfbergs Lila promised to treat everyone to coffee in the square Soltorget in Karlstad when they reached 10.000 likes.
- You have to keep your promise. On Saturday, October 29, at 11 o' clock, we treat everyone that passes by Soltorget in Karlstad to a cup of coffee, says Lena Rodin.
The onrush of likes began when Löfbergs Lila started a contest where you could win a trip to a coffee plantation in Brazil. The contest will continue on to December 31, 2011 and can be found on facebook.com/lofbergslila.
For more information, please contact:
Lena Rodin, Advertising Manager, Löfbergs Lila, +46 (0) 54-14 01 15
Topics
Löfbergs Lila is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. Löfbergs Lila was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs Lila also owns the tea brand Kobbs. www.lofbergslila.se
