A year ago, Kathrine Löfberg was appointed chairman of the board of the 110-year-old family company Löfbergs. She is now taking over the chairman's gavel of International Coffee Partners. From the start in 2001,ICP, has worked together with more than 30,000 farmers to make smallholder coffee farming more competitive and to improve livelihoods for coffee farmers all over the world.
Now everyone can enjoy good capsule coffee with a clear conscious. The coffee roaster Löfbergs launches a longed-for environmental innovation: a completely plant-based and compostable capsule that turns to compost after twelve weeks.The capsules fit all Nespresso® machines and come in five different flavours.
The demand for organic products is substantially increasing. That is what Löfbergs focuses on when the coffee roaster is expanding its assortment. In February, Eko Mörkrost (Organic Dark Roast) makes an entrance on the coffee shelves in Swedish grocery stores. Löfbergs is preparing for a record launch due to the great demand for organic products.
Even though Löfbergs increased its production, the company's climate impact decreased. This is partly due to continuous energy efficiencies and more renewable energy. At the same time, the company sold a record amount of coffee from certified farms. This is shown in the coffee group's sustainability report for 2013/2014.
The financial year 2013/2014 involves new records for Löfbergs. The family-owned coffee group increased its production to closer to 29,000 metric tons, which correspond to 10.5 million cups of coffee - per day. The company now invests SEK 100 million in a new logistics centre that creates space for future expansion.
Christian Sievert was elected member of the board of directors at AB Anders Löfberg's shareholders' meeting. Christian is 45 years old and runs the investment trust company AB Max Sievert. Christian is on several boards, for example the retail-clothing company H&M and the private equity firm AB Segulah.
For several years, Löfbergs has had higher growth rate when it comes to capsules than the Swedish market as whole, a trend that continues. The market has increased with 24% for the last twelve months. Löfbergs has grown about four times as much: 111%*. The family-owned coffee roaster is now launching four new capsule machines to give even more impetus to its growth.
Design, function and quality. These are the key words when Löfbergs is launching a new model program for capsule machines. The family-owned coffee roaster hopes this will make even more people discover how it easy it is to brew a good cup of coffee - every time!
There is a lot going on for Anna Nordström from Löfbergs right now. Two weeks ago, she organized the world's highest coffee cupping. Last week, she went to London and came back with a unique certificate from The Speciality Coffee Association of Europe (SCAE).
Löfbergs let Sweden's Junior National Culinary Team test their capsule favourites. And the winner is? A classic and Fairtrade labelled fine-grind coffee: White Rainbow.
With the communication concept A good reason to meet, the coffee roaster Löfbergs wants to lift up initiatives that make Swedes enjoy each other's company in a more open and unprejudiced way. In a new commercial, the rugby team Stockholm Berserkers shows that sports can also be a place where everyone can meet on the same terms - no matter your gender, origin or sexual orientation.
The interest for organic and sustainability labelled products has exploded over the last year. Now, it will be even easier for Swedish consumers to choose sustainable goods from the coffee shelf as well. As from September, Löfbergs delivers 100% good coffee to grocery stores.
