"Digitization is crucial for the quality coffee of the future"
"Era of We thus gives the coffee farmers a voice and enables them to differentiate themselves with independent brands. That way, they are also empowered to set the price of their products themselves. It fundamentally changes the rules of the game."
Löfbergs Group in the forefront to disrupt the classic coffee industry with a new, global initiative that gives hope to the world's coffee farmers
A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.
New Head of Sustainability at Löfbergs
Kajsa-Lisa Ljudén has been appointed new Head of Sustainability at Swedish-based Löfbergs Group. Kajsa-Lisa has ten years’ experience of sustainability work and is currently working as sustainability strategist at the family-owned coffee roaster. She succeeds Eva Eriksson, who is retiring after 34 years at Löfbergs.
One year of rescued coffee beans – how has it gone?
The sustainability project Rescued Coffee began a year ago, a cooperation between Circle K and Löfbergs with the purpose to minimize unnecessary waste of coffee beans. Four batches of Rescued Coffee has been launched during the year, which means that 26 tons of coffee that risked being wasted has been drunk up instead.
Kathrine Löfberg Appointed as New Chair of the initiative for coffee&climate
The Steering Committee of the initiative for coffee&climate (c&c) has appointed Kathrine Löfberg, Löfbergs, Sweden, as the new Chair. She follows Nanda Bergstein, Tchibo, Germany, while Mario Cerutti, Lavazza, Italy, continues as Vice Chair.
New business area will make Löfbergs grow in the east
The Swedish-based coffee roaster Löfbergs creates a new business area for sales in eastern Europe. Kent Pettersson, CEO of Löfbergs in Finland, will lead the new business area to spread the Swedish fika culture to even more people.
Circular cooperation gives coffee residues new life
The Swedish-based coffee group Löfbergs is behind the initiative Circular Coffee Community with the purpose of eliminating all waste related to coffee. A unique test will now determine if residues from Löfbergs’s coffee roastery can be used to produce nutritious garden soil. If the test is successful, the coffee residues can replace fossil peat and decrease the emissions of greenhouse gases.
Co-operation for a sustainable future
A sustainable development requires co-operation. We also get better by learning from others. At Löfbergs, we are engaged in a number of networks and initiatives to influence the social development and share knowledge and experience regarding sustainability with others.
Inclusion makes Löfbergs smarter
Löfbergs believe in inclusion and diversity and want to offer their co-workers a workplace, where everyone no matter their gender, age and origin can be themselves, contribute, and develop. A safe, inclusive, and developing culture with a diversity perspective makes the company smarter and more profitable.
Together for a fair growth
A fair growth on commercial conditions, where fundamental human rights are respected, is a prerequisite for sustainable development. To secure the supply of coffee for tomorrow, Löfbergs are working together with a number of players to improve the coffee farmers’ living conditions, development possibilities, and ability to adapt to the effects of climate change.
From linear to circular
Coffee is amazing! The smell and the taste of it, that it gives us energy, and wakes us up. Coffee is a social glue that brings people together. But we also know that coffee could mean so much more. The coffee’s full potential is not being used today. Löfbergs want to change that and contribute to a 100 per cent circular production and consumption of coffee, totally waste-free.
A sustainable business framework
Löfbergs are determined to be in the forefront and contribute to a sustainable future. The starting point is to minimise the negative effect and maximise the positive. The perspective has always been to build for coming generations.
Challenges and confidence in the future
It´s about the power of doing things together. That goes for sustainability as well of course. Here Kathrine Löfberg, chair of the board, and Anders Fredriksson, CEO, share their thoughts on Löfbergs´ sustainability work.
Löfbergs presents a new sustainability report “Sustainable development crucial for our existence”
The financial year of 2020-2021 was characterised by challenges and new ways of working – and a strong belief in the future. Increased support for small-scale coffee farmers, more certified coffee, lower climate impact, and continuous investments in a circular transformation were some of the progress. That is what the new sustainability report from Löfbergs Group shows.
Great success for rescued coffee – Circle K and Löfbergs widen their cooperation against food waste
Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.
Reports of poor harvests lead to higher coffee prices – but also new opportunities
Reports are pointing to a disastrous coffee harvest in Brazil but rising prices are not the only outcome. The challenging harvest exposes the convoluted and unfair mechanisms of the coffee trade, and the environmental and climate challenges that the whole industry must solve together. The good news is that when challenges become so apparent, it gives us the opportunity to do something about them.
Löfbergs celebrates 115 years by inaugurating a new whole bean roastery
On this very day, 115 years ago, Löfbergs was founded. The family-owned coffee roaster celebrates the occasion by treating itself to a solid birthday present: a new state-of-the-art whole bean roastery in Karlstad, Sweden.
Löfbergs calls for a strong EU law to protect forests and natural ecosystems
Swedish based coffee group Löfbergs is urging the European Commission to propose an ambitious law to address EU-driven global deforestation, in a statement released today with another 40+ European companies.
International Coffee Partners: 20 years of hands-on smallholder family support
Join the 20 years ICP event “Focus on People! How the coffee sector can ensure smallholder families’ livelihoods” on Tuesday, June 15th at 10 am CEST to get to know ICP and follow a discussion about the opportunities of holistic support to coffee farmer families and working together for effectively tackling the challenges ahead.
Löfbergs strengthens the board of directors with Rosie Kropp
Rosie Kropp has been appointed to the board of directors of the Swedish based coffee group Löfbergs. Rosie is a senior advisor in brand development, transformation and marketing. She has 25 years of experience from senior leadership positions in global companies and consulting firms.