Reports of poor harvests lead to higher coffee prices – but also new opportunities
Reports are pointing to a disastrous coffee harvest in Brazil but rising prices are not the only outcome. The challenging harvest exposes the convoluted and unfair mechanisms of the coffee trade, and the environmental and climate challenges that the whole industry must solve together. The good news is that when challenges become so apparent, it gives us the opportunity to do something about them.
Dry, but hopeful in Brazil
At the beginning of the year, it rains a lot in Brazil. Usually. This year, the country is experiencing its severest drought in a very long time. It has left its marks, especially among Brazilian coffee farmers. But despite the drought and water rationing, our purchaser Martin meets hopeful coffee farmers on his journey in the Brazilian state Minas Gerais.
Martin's exclusive flavour favourites
Great flavour has been the centre of the business since 1906 when his great grandfather founded Löfbergs. Now, Martin Löfberg has travelled around the world and found his flavour favourites. They have been given the name Löfbergs Edge - an exclusive series of coffee, straight from four carefully selected cooperatives.