Topics: Hotels, Restaurants

“Joining Löfbergs to build a team that contributes to continued international growth is a dream opportunity,” says Trina Törnqvist.

Löfbergs Aims for Further Growth – Appoints Trina Törnqvist as Chief International Business Officer

Coffee roaster Löfbergs has seen strong growth in recent years. To build on this momentum the company has appointed Trina Törnqvist to the newly created position of Chief International Business Officer. With over 20 years of experience in international business within the coffee industry, Trina will lead a team focused on expanding cross-border contracts and establishing a presence in new markets.

Gabriella Gille, CMO, Anders Fredriksson, CEO, och Kajsa-Lisa Ljudén, Head of Sustainability, were present in Berlin to celebrate Löfbergs' successes.

Top Placement for Löfbergs at the European Coffee Awards

On Tuesday evening, the European Coffee Awards took place in Berlin, where Löfbergs secured double top placements. The family-owned coffee roastery from Sweden reached the top three in two categories: Europe's Best Coffee Roastery and Europe's Most Sustainable Brand.

Löfbergs’ Brazil, with sweet notes of butterscotch and a long, hazelnutty aftertaste, has won the Great Taste Award in the UK.

Löfbergs awarded for its great taste

Sweden-based coffee roaster Löfbergs has won the Great Taste Award in the UK for its Single Origin Brazil coffee. CEO Anders Fredriksson says the award is highly appreciated as great taste is a cornerstone in Löfbergs offering.

Cold coffee has become a hot trend in Sweden, which has increased Löfbergs sales.

Cold coffee is hot in Sweden – 1 in 3 young coffee drinkers choose ice coffee

Sweden is one of the world’s most coffee-consuming countries. Hot coffee is dominating, but the interest for cold coffee is growing, especially among young people. This according to a new survey conducted on behalf of Löfbergs. 36 per cent of all coffee-drinking Swedes aged 18 to 29 have consumed ice coffee in the past month. It means that ice coffee is more popular than both cappuccino and latte.

The new sustainability report of Löfbergs: “More important than ever to dare to act and take major steps forward”

The new sustainability report of Löfbergs: “More important than ever to dare to act and take major steps forward”

The new sustainability report of Löfbergs for the prolonged financial year from July 2022 to December 2023 shows that the family-owned coffee roaster continues to make progress in the sustainability area. The company also presents a new framework for sustainable development, where the goal is to reduce emissions in the entire value chain (Scope 3) with 30% by 2030.

Martin Löfberg Chief Purchasing Officer at Löfbergs.

"Fair trade a driving force for sustainable development"

A fair growth on commercial terms, where fundamental human rights are respected, is a prerequisite for sustainable development, and to contribute to a more fair, performance-driven and transparent value chain is at core in our sustainability work. We aim to be a driving force when it comes to creating better possibilities for coffee farmers and their communities around the world.

“We want to contribute to a world where both people and coffee can grow”

“We want to contribute to a world where both people and coffee can grow”

Sustainability has always been important for us at Löfbergs, ever since we started in 1906. It permeates our entire business and everything we do. We are proud of how far we have come in some areas, but there is still left to be done in others. Our aim towards continuous sustainability improvement characterises our whole culture.

”It's time for a new era of coffee. Not least for the coffee farmers. We hope that together we can work towards creating the framework for a responsible and sustainable coffee trade, ” says Malin Helgman and Lars Aaen Thøgersen at Löfbergs Group.

"Digitization is crucial for the quality coffee of the future"

"Era of We thus gives the coffee farmers a voice and enables them to differentiate themselves with independent brands. That way, they are also empowered to set the price of their products themselves. It fundamentally changes the rules of the game."

With Era of We, coffee farmers have the opportunity to set the price of their coffee beans themselves and market their products directly to both roasteries, consumers, and everyone who sells ready-roasted coffee.

Löfbergs Group in the forefront to disrupt the classic coffee industry with a new, global initiative that gives hope to the world's coffee farmers

A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.

Kent Pettersson will lead Löfbergs new business area targeting growth in eastern Europe.

New business area will make Löfbergs grow in the east

The Swedish-based coffee roaster Löfbergs creates a new business area for sales in eastern Europe. Kent Pettersson, CEO of Löfbergs in Finland, will lead the new business area to spread the Swedish fika culture to even more people.

Co-operation for a sustainable future

Co-operation for a sustainable future

A sustainable development requires co-operation. We also get better by learning from others. At Löfbergs, we are engaged in a number of networks and initiatives to influence the social development and share knowledge and experience regarding sustainability with others.

“Sustainability matters are always present for us, but to be able to realize all ideas we depend on partners like Circle K, who are willing and brave to try out and develop new concepts together with us,” says Martin Löfberg (left).

Great success for rescued coffee – Circle K and Löfbergs widen their cooperation against food waste

Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.

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