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The coffee roaster Löfbergs sells the British brand Percol to India-based Continental Coffee. With this transaction, Löfbergs will fully focus on its own brand in the UK.
A fair growth on commercial terms, where fundamental human rights are respected, is a prerequisite for sustainable development, and to contribute to a more fair, performance-driven and transparent value chain is at core in our sustainability work. We aim to be a driving force when it comes to creating better possibilities for coffee farmers and their communities around the world.
Sustainability has always been important for us at Löfbergs, ever since we started in 1906. It permeates our entire business and everything we do. We are proud of how far we have come in some areas, but there is still left to be done in others. Our aim towards continuous sustainability improvement characterises our whole culture.
"Era of We thus gives the coffee farmers a voice and enables them to differentiate themselves with independent brands. That way, they are also empowered to set the price of their products themselves. It fundamentally changes the rules of the game."
A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.
The Steering Committee of the initiative for coffee&climate (c&c) has appointed Kathrine Löfberg, Löfbergs, Sweden, as the new Chair. She follows Nanda Bergstein, Tchibo, Germany, while Mario Cerutti, Lavazza, Italy, continues as Vice Chair.
The Swedish-based coffee roaster Löfbergs creates a new business area for sales in eastern Europe. Kent Pettersson, CEO of Löfbergs in Finland, will lead the new business area to spread the Swedish fika culture to even more people.
A sustainable development requires co-operation. We also get better by learning from others. At Löfbergs, we are engaged in a number of networks and initiatives to influence the social development and share knowledge and experience regarding sustainability with others.
Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.
On this very day, 115 years ago, Löfbergs was founded. The family-owned coffee roaster celebrates the occasion by treating itself to a solid birthday present: a new state-of-the-art whole bean roastery in Karlstad, Sweden.
Swedish based coffee group Löfbergs is urging the European Commission to propose an ambitious law to address EU-driven global deforestation, in a statement released today with another 40+ European companies.
Rosie Kropp has been appointed to the board of directors of the Swedish based coffee group Löfbergs. Rosie is a senior advisor in brand development, transformation and marketing. She has 25 years of experience from senior leadership positions in global companies and consulting firms.
The number of companies in the Circular Coffee Community is growing steadily, and the first solutions and business models are starting to sprout. The community, founded by Swedish based coffee group Löfbergs, wants to make coffee 100 percent circular.
The roasting process has been one of the great sustainability challenges for the coffee group Löfbergs for a long time. Now, the family-owned coffee roaster has found a solution. The company started roasting with 100% fossil-free bioLPG at its facility in Karlstad, Sweden, last week, which significantly reduces Löfbergs’s climate impact.
On 7 March, 25 years has passed since the coffee group Löfbergs as the first larger coffee roaster in Sweden produced the first package of organic coffee. There was not much of a demand and few people were willing to pay extra for sustainably certified coffee, but the family-owned coffee roaster was still convinced that this was the future. Today, Löfbergs’s entire assortment is certified.
Swedish coffee group Löfbergs is collaborating with 3D print entrepreneur Sculptur to transform coffee production waste into brand new coffee stations. The collaboration is part of the Circular Coffee Community and the pursuit of the group’s ambition of zero coffee waste by 2030. The World’s first 3D printed waste-based coffee station is already in operation and more are underway.
The Swedish-based coffee group Löfbergs has appointed Anders Fredriksson as new CEO. Anders has 20 years’ experience of management positions and is currently CEO of Norrmejerier, a Swedish diary company with a variety of national and international brands.
Coffee is amazing! We love the smell and taste. We love how it wakes us up in the morning. We love how it brings people together and generates conversations and togetherness. We also know that coffee could mean so much more. The full potential of coffee is not being used today. We want to change that to contribute to a 100 per cent circular production and consumption of coffee, without any waste.
This past year was one of the most important ones when it comes to sustainability – and one of the toughest. This put great demands on us and our business, and in our view, we can and must contribute to a sustainable development in line with Agenda 2030.
Lower climate impact, more certified coffee and increased support for small-scale coffee farmers. The new sustainability report from Löfbergs shows that the family-owned coffee company continues to develop in the sustainability field. Löfbergs is now aiming at new goals: circular transformation with zero waste.
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