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Topics: Hotels, Restaurants

The new sustainability report of Löfbergs: “More important than ever to dare to act and take major steps forward”

The new sustainability report of Löfbergs: “More important than ever to dare to act and take major steps forward”

The new sustainability report of Löfbergs for the prolonged financial year from July 2022 to December 2023 shows that the family-owned coffee roaster continues to make progress in the sustainability area. The company also presents a new framework for sustainable development, where the goal is to reduce emissions in the entire value chain (Scope 3) with 30% by 2030.

With Era of We, coffee farmers have the opportunity to set the price of their coffee beans themselves and market their products directly to both roasteries, consumers, and everyone who sells ready-roasted coffee.

Löfbergs Group in the forefront to disrupt the classic coffee industry with a new, global initiative that gives hope to the world's coffee farmers

A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.

“Sustainability matters are always present for us, but to be able to realize all ideas we depend on partners like Circle K, who are willing and brave to try out and develop new concepts together with us,” says Martin Löfberg (left).

Great success for rescued coffee – Circle K and Löfbergs widen their cooperation against food waste

Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.

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