Launching in October 2020, the Swedish coffee group Löfbergs rolles out a collaboration with Sproud throughout Löfbergs Out of Home market in Sweden, e.g. Foodservice, Chain customer, Facility Management, Vending, Public Sector, Free Market. With a broad assortment of sustainably sourced speciality coffee and comprehensive services, Löfbergs has reached the position as market leader.
Löfbergs joins IKEA in the groundbreaking “10x20x30” initiative to root out food loss and waste. 10x20x30 goes hand in hand with Löfbergs´s ambitious initiative Circular Coffee Community with the clear-cut purpose of eliminating all waste related to coffee. 10x20x30 is led by IKEA and 10+ of the world’s biggest food retailers and providers. Löfbergs is one of IKEA’s major suppliers for coffee.
Swedish based coffee group Löfbergs is behind the ambitious initiative Circular Coffee Community with the clear-cut purpose of eliminating all waste related to coffee. To ensure focus and accelerate progress the company appoints a Chief Innovations and Circular Transformation Officer as part of the group management team. Löfbergs represent six brands in ten core markets in Europe and Canada.
Fredrik Nilsson, 46, has been appointed acting CEO of Löfbergs as from 1 November. Fredrik is currently working as CFO at the family-owned coffee roaster, a position he will keep.
In 2001 Löfbergs co-founded International Coffee Partners (ICP), where eight family-owned coffee companies contribute to the development of small-scale coffee farmers. ICP’s vision is to improve smallholder farmer families’ livelihoods. ICP is committed to long-term projects and long-term impact in the coffee sustainability sector. That’s why ICP recently reworked its Theory of Change.
Löfbergs shares its sustainability successes and challenges in its sustainability report. The family-owned coffee roaster is now being awarded the Hallbars Sustainability Report Awards for its latest report. As a national winner, Löfbergs will be representing Sweden in the international final.
In 2001 Löfbergs co-founded International Coffee Partners (ICP), where a number of other family-owned coffee companies contribute to the development of small-scale coffee farmers. ICP now has released its Annual Report 2019. In the past year, ICP-projects reached almost 49,000 smallholder coffee farmer families in six regions around the globe.
Sweden is one of the top coffee consuming countries in the world. But are at the same time throwing away 300 million litres of coffee every year. An unnecessary waste of the earth’s resources. Löfbergs is now presenting an initiative to help people make the most of their coffee. The coffee is not only regarded as an end product, but also as a raw material for new products in a circular economy.
After 22 years at Löfbergs, of which 12 years as CEO, Lars Appelqvist is moving onto a new job. By the turn of the year, he will take up the position as Executive Vice President for HKScan’s operations in Sweden. Lars will remain at Löfbergs until then, which gives the company plenty of time to find his successor.
A unanimous board has appointed Lars Appelqvist, CEO of Löfbergs and chairman of The Swedish Food Federation, vice president of the European interbranch organisation FoodDrinkEurope. FoodDrinkEurope represents the industry at an EU level in order to create good terms for all European food companies.
Löfbergs continues to grow in Finland. The Swedish coffee roaster is now taking the next step and establishes a Finnish subsidiary, of which Kent Pettersson will be CEO as from 1 July. Kent is currently working as sales director at Löfbergs, in charge of food retail in Sweden and Finland.
Together with our friends within International Coffee Partners (ICP) we are concerned about the possible short and long-term impact of the COVID-19 pandemic on smallholder coffee farmer families. Coffee regions in which the organization is implementing projects are increasingly affected as well.
