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​Löfbergs partner up with Sproud

Press release -

​Löfbergs partner up with Sproud

Launching in October 2020, the Swedish coffee group Löfbergs rolles out a collaboration with Sproud throughout Löfbergs Out of Home market in Sweden, e.g. Foodservice, Chain customer, Facility Management, Vending, Public Sector, Free Market. With a broad assortment of sustainably sourced speciality coffee and comprehensive services, Löfbergs has reached the position as market leader.

- We are very happy to join forces with Löfbergs Out of Home sales team. They have a long experience within in this sector and we also match very well, because great things blend together, like Löfbergs coffee and Sproud, says Sammy Challal, Channel Partnership Manager at Sproud.

Sproud from the city of Malmö in Sweden, was founded in 2018 with the vision to create better products, for people and climat. The same year the first product from Sproud launched; a milk alternative with a neutral taste as close to real milk you can get, and with a low carbon footprint. Today Sproud has a portfolio of four products and are represented in 17 countries.

Sustainable Fika-moments
Sproud Barista is one of the range of milk alternatives offered by Sproud, created by professional baristas. With maximum froth and a neutral taste it lets coffee taste like coffee.

- We are looking forward to a long-term collaboration that strengthens our common offer. Löfbergs and Sproud share the passion for great and sustainable Fika-moments, and us working together will benefit all coffee lovers out there, says Stefan Ekdahl, Sales Director, Out of Home at Löfbergs.

Providing vegan and plant-based fans across Sweden with the ideal accompaniment to coffee, the partnership between Löfbergs and Sproud brings two companies with shared values together providing customers with the best coffee experience.

Circular Coffee Community
For Löfbergs, the collaboration with Sproud is yet another step to push the coffee industry into a more sustainable direction. The coffee industry, and the world as a whole, is in urgent need of circular transformation, and Löfbergs has made a landmark decision to drive that transformation.

Löfbergs is behind the ambitious initiative Circular Coffee Community with ambition to include as many stakeholders as possible both in and outside the industry to pursue the ultimate goal of zero waste by 2030.

Swedish based coffee group Löfbergs was founded in 1906. They remain a family-owned company, now in its fourth generation. Löfbergs represent six brands in ten core markets in Europe and Canada.

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The coffee roaster Löfbergs is a Swedish Family Business founded in 1906. We are 350 coffee lovers operating in Northern Europe and Canada, sharing the passion for taste, trends and sustainability. We have a turnover of SEK 1.9 billion and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The Löfbergs group includes the brands Löfbergs, Peter Larsen Kaffe, Percol, Green Cup, Kobbs and SuperBonobo. Website


Anders Thorén

Anders Thorén

Press contact Head of Corporate Communications +46 703 55 64 22

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