Whole beans gain ground in the land of fine-grind coffee
Swedes are buying more and more whole coffee beans. In the last year, the sales have increased with 20 per cent. An increased interest for food and drinks is behind the upswing.
Dreams of liquid chocolate - the classic brands of Cloetta in the capsules from Löfbergs Lila
Cloetta and Löfbergs Lila are starting a new exciting cooperation when Löfbergs Lila is launching three new chocolate capsules with the classic taste of Cloetta.
Fairtrade certified and chocolate capsules from Löfbergs Lila
Löfbergs Lila is really widening its assortment of capsules. Shortly, the family business from Karlstad will be first in Sweden with Fairtrade certfied coffee capsules. At the same time, three capsules with chocolate flavours are launched in cooperation with Cloetta. Those who drink tea will also get their fill as Löfbergs Lila starts selling Kobbs tea in capsules.
- The interest for capsule b
Restaurant on wheels pulls in in Sweden
They can already be found in USA and in London. We have seen them on TV, on reality shows and in movies. They sell everything from fast food to gourmet food and coffee. Mobile restaurants, also known as food trucks, are making their entry in Sweden. Löfbergs Lila is one of the pioneers.
Löfbergs Lila sets ambitious targets for sustainability: 100 per cent certified coffee within five years
Löfbergs Lila is already one of the world’s largest importers of ecological and Fairtrade coffee. But that’s not enough for the Swedish coffee company. The target is that all coffee sold by the family-owned business will be certified within five years. That’s one important part when Löfbergs Lila now intensifies its work on sustainability.
In one week, the number of likes on Facebook tripled
When we have 10.000 likes on Facebook, we treat you to coffee in the square. Earlier this autumn, that is what Löfbergs Lila promised - a promise they now have to carry out. A competition to win a trip to Brazil contributed to triple the number of likes in just one week.
New specialty coffee from Löfbergs Lila
Fine-grind coffee is getting more popular all over Sweden according to a poll carried out by Demoskop on behalf of Löfbergs Lila. At the same time, the interest for the origin of the coffee is increasing. Löfbergs Lila bears this in mind when launching the specialty coffee Magia Blanca for the Out of Home market. It is a coffee with rounded body that is Fairtrade certified as well as eco-labelled.
Löfberg's new café will attract coffee enthusiasts from all of Sweden
A place where you can learn how to drink coffee in a completely new way at the same time as you can see straight into production. This will be reality when Löfbergs Lila on September 2 opens the newest tourist attraction in Karlstad on the ground floor of their headquarters.
New marketing manager at Löfbergs Lila
Leif Sjöblom is the new marketing manager at the family business Löfbergs Lila. Leif has recently worked at Fazer Restaurants where he worked as country manager and marketing manager. Kathrine Löfberg, former marketing manager at Löfbergs Lila, will be the group’s new director of communications.
Rosteriet - the name of Löfbergs Lila's café
Rosteriet (Swedish for roasting-house). That is the name of Löfbergs Lila's café. No less than five people had sent in the same name suggestion for the new place for experiencing coffee in Karlstad. The name also appealed to the jury.
Café will attract coffee enthusiasts and tourists to well-known headquarters
After more than 100 years, the Löfberg family is opening the doors to its headquarters in Karlstad's inner harbour. It is a longed-for investment that gives visitors both coffee experiences and stories that titillate all senses. The construction of the café starts now and by the end of August, the doors will open up to the public.