New Survey: 8 Out of 10 Swedes Drink Coffee
The coffee roastery Löfbergs has conducted an extensive survey of Swedish coffee habits. Among other findings, it reveals that 8 out of 10 Swedes drink coffee, with filter coffee being the clear favourite.
The coffee roastery Löfbergs has conducted an extensive survey of Swedish coffee habits. Among other findings, it reveals that 8 out of 10 Swedes drink coffee, with filter coffee being the clear favourite.
The Swedish-based coffee roastery Löfbergs and Strawberry are extending their long-standing partnership. The new two-year agreement encompasses all of Strawberry's hotels across Sweden, Norway, Denmark, and Finland.
Sweden is one of the world’s most coffee-consuming countries. Hot coffee is dominating, but the interest for cold coffee is growing, especially among young people. This according to a new survey conducted on behalf of Löfbergs. 36 per cent of all coffee-drinking Swedes aged 18 to 29 have consumed ice coffee in the past month. It means that ice coffee is more popular than both cappuccino and latte.
The sustainability project Rescued Coffee began a year ago, a cooperation between Circle K and Löfbergs with the purpose to minimize unnecessary waste of coffee beans. Four batches of Rescued Coffee has been launched during the year, which means that 26 tons of coffee that risked being wasted has been drunk up instead.
The Swedish-based coffee roaster Löfbergs creates a new business area for sales in eastern Europe. Kent Pettersson, CEO of Löfbergs in Finland, will lead the new business area to spread the Swedish fika culture to even more people.
The Swedish-based coffee group Löfbergs is behind the initiative Circular Coffee Community with the purpose of eliminating all waste related to coffee. A unique test will now determine if residues from Löfbergs’s coffee roastery can be used to produce nutritious garden soil. If the test is successful, the coffee residues can replace fossil peat and decrease the emissions of greenhouse gases.
The financial year of 2020-2021 was characterised by challenges and new ways of working – and a strong belief in the future. Increased support for small-scale coffee farmers, more certified coffee, lower climate impact, and continuous investments in a circular transformation were some of the progress. That is what the new sustainability report from Löfbergs Group shows.
Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.
On this very day, 115 years ago, Löfbergs was founded. The family-owned coffee roaster celebrates the occasion by treating itself to a solid birthday present: a new state-of-the-art whole bean roastery in Karlstad, Sweden.
Swedish based coffee group Löfbergs is urging the European Commission to propose an ambitious law to address EU-driven global deforestation, in a statement released today with another 40+ European companies.
Rosie Kropp has been appointed to the board of directors of the Swedish based coffee group Löfbergs. Rosie is a senior advisor in brand development, transformation and marketing. She has 25 years of experience from senior leadership positions in global companies and consulting firms.
By 2030, Swedish based coffee group Löfbergs strive to be 100 % circular, which includes only using packages that are recyclable and made from renewable or recycled materials. In a recent project, Löfbergs has reached revolutionary results – successful pilot tests of what likely is the world’s first high barrier soft plastic PE mono-material prototype for coffee.