With the communication concept A good reason to meet, the coffee roaster Löfbergs wants to lift up initiatives that make Swedes enjoy each other's company in a more open and unprejudiced way. In a new commercial, the rugby team Stockholm Berserkers shows that sports can also be a place where everyone can meet on the same terms - no matter your gender, origin or sexual orientation.
The interest for organic and sustainability labelled products has exploded over the last year. Now, it will be even easier for Swedish consumers to choose sustainable goods from the coffee shelf as well. As from September, Löfbergs delivers 100% good coffee to grocery stores.
There was quite a buzz when Löfbergs hired 100,000 new Swedish co-workers in previously this year. It had to do with bees that during the summer have contributed to a greener urban environment - and they have produced a lot of tasty honey. The honey will be sold at Löfbergs's own café, Rosteriet, where the customers get to choose who should get the profit from the sales.
There are a lot of things that need to fall into place for a successful launch. Löfbergs's dark-roast coffee Kharisma is a great example of that. Flavour, store display and marketing are some important factors - and the package. A new inquiry shows that the design has had great importance for the sales success.
Axfood Snabbgross is including Löfbergs's capsules to its assortment. With that, Löfbergs gets another channel to Swedish restaurants and cafés, where capsules are getting more popular.
Kathrine Löfberg, 45, will be AB Anders Löfberg's new chairman of the board. As from January 1, 2015, she will succeed Anders Löfberg. Kathrine Löfberg has held leading positions in the company since 1999.
Full-bodied and well-balanced with floral notes, leaving a sweet taste sensation with hints of honey and plums. That is Löfbergs's latest addition of speciality coffee: Red Ecolsierra. The coffee comes from Sierra Nevada, close to the Caribbean cost in Northern Colombia.
No, the “coffee scraper” will not leave Karlstad for Sergels torg. But there will be a new coffee roaster in Stockholm. Just in time for the Christmas trade, Löfbergs is opening its first flagship store with a micro roaster on Kungsgatan, within a stone's throw from Stureplan.
Jääkiekko ja kahvi ovat kaksi suomalaisten rakastamaa asiaa, ja tämän on pannut merkille myös Löfbergs. Ruotsalainen kahvipaahtimo on nimittäin jo Helsingin Hartwall Areenan ja Lahden Isku Areenan virallinen kahvikumppani. Nyt aloitetaan yhteistyö myös TPS:n ja Turun HK Areenan kanssa.
Hockey and coffee. Two things that are very popular in Finland. This is an opportunity that Löfbergs is grasping with both hands. The Swedish coffee roaster is already the official coffee partner of Hartwall Areena in Helsinki and Isku Areena in Lahti. The company is now entering into cooperation with the hockey team TPS and the HK Areena in Turku.
At the beginning of the year, it rains a lot in Brazil. Usually. This year, the country is experiencing its severest drought in a very long time. It has left its marks, especially among Brazilian coffee farmers. But despite the drought and water rationing, our purchaser Martin meets hopeful coffee farmers on his journey in the Brazilian state Minas Gerais.
Suomi on tärkeä markkina-alue Löfbergsille. Ruotsalainen kahvinpaahtimo on lisännyt viimeisen vuoden aikana myyntiään kahvinjanoisessa Suomessa voimakkaasti. Yhteistyö Lahden Pelicansin ja Isku Areenan kanssa vahvistaa tuotemerkin asemaa entisestään.
