At the beginning of the year, it rains a lot in Brazil. Usually. This year, the country is experiencing its severest drought in a very long time. It has left its marks, especially among Brazilian coffee farmers. But despite the drought and water rationing, our purchaser Martin meets hopeful coffee farmers on his journey in the Brazilian state Minas Gerais.
Suomi on tärkeä markkina-alue Löfbergsille. Ruotsalainen kahvinpaahtimo on lisännyt viimeisen vuoden aikana myyntiään kahvinjanoisessa Suomessa voimakkaasti. Yhteistyö Lahden Pelicansin ja Isku Areenan kanssa vahvistaa tuotemerkin asemaa entisestään.
Finland is an important market for Löfbergs. In the past year, the Swedish coffee roaster has increased its sales strongly in the country where the biggest coffee drinkers live. Cooperation with the ice hockey team Lahti Pelicans and Isku Areena will further strengthen the brand.
The Swedish coffee roaster Löfbergs is working flat out. The company is temporarily hiring 100,000 new co-workers. But this time it is not about increasing the coffee production, but a different kind of business.
The Löfberg family is strengthening its commitment to the world's coffee farmers. A new foundation will contribute to a more sustainable development in the production countries. The funds of the foundation will be used for development projects, research and education.
Löfbergs's effort of taking responsibility for people and environment is increasingly being noticed. The family-owned coffee roaster has been invited to a unique network for companies that cooperate for sustainable development. Sida, a government agency working on behalf of the Swedish parliament and government, with the mission to reduce poverty in the world, coordinates the network.
In one year, Sodexo in Sweden has significantly increased its share of Fairtrade coffee, from 2 to 53 per cent. This has resulted in slightly more than SEK 1.5 million for coffee farmers and cooperatives. The reason behind this rise is an increased focus on sustainable business - and a change of coffee supplier.
Bill Clinton is the keynote speaker when the summit EAT - Stockholm Food Forum is arranged for the first time. The meeting gathers 650 scientists, policy-makers and business professionals from all over the world to discuss the way to a healthy and sustainable food industry. The initiator Gunhild A. Stordalen welcomes the Swedish coffee roaster Löfbergs as a partner.
Live Nation and Luger have landed a new artist for STHLM Fields, Stockholm Music & Arts, Way Out West and Popaganda - a coffee artist. The coffee roaster Löfbergs will be the official festival coffee of the summer.
Kahvipaahtimo Löfbergs jatkaa kasvuaan Suomessa. Vuonna 2013 myynti hotelleihin, ravintoloihin ja kahviloihin kasvoi 30 prosentilla, ja uusien asiakkaiden määrä jatkaa kasvuaan. Nyt on myös varmistunut, että Helsingin kansallisteatterin vieraat saavat jatkossa nauttia ruotsalaisen kahvipaahtimon kahvia.
The coffee roaster Löfbergs continues to grow in Finland. In 2013, the sales to hotels, restaurants and cafés went up with 30 %. The number of new customers continues to increase as well. It is now clear that the visitors of Helsinki City Theatre will be served coffee from the Swedish family business.
The coffee roaster Löfbergs received the award Excellent Sustainable Supplier today. The Swedish Environmental Management Council (SEMCo) rewards a company that is successfully working with the supply of green products and services.
