Löfbergs secures its leading position in the Swedish Out of Home market. In a joint procurement, Nordic Choice and Compass Group chooses to prolong their agreement with the family-owned coffee roaster. Except for a lot of good coffee, the agreement involves a unique investment in sustainability.
The sale of coffee capsules is growing exponentially in Sweden - up by 50 per cent during the last twelve months. Löfbergs is growing the most; the company has increased its sales with 200 per cent. This according to recent numbers from Nielsen Company.
Travelling is an important part of our job. We spend around 150 days a year visiting coffee farmers around the world. Long-standing and close relations ensure quality and positive development. This time, Therese went to Ethiopia on a journey where she got to meet one of Africa’s coffee queens.
Löfbergs on päättänyt, että kaiken sen myymän kahvin on viimeistään vuonna 2016 oltava peräisin kestäviksi sertifioiduilta viljelmiltä. Paahtimo on juuri ottanut aimo askeleen oikeaan suuntaan, sillä kaikki sen hotelleille, ravintoloille ja kahviloille toimittama kahvi on 1. maaliskuuta alkaen ollut sertifioitua.
The Karlstad sun will now have to prove worthy of its reputation as Löfbergs and ClimateWell is building the world's first large-scale testing facility of solar panels for heating as well as cooling. The new technology reduces energy use and CO2 emissions, and the project is being followed with very great interest by the European Commission among others.
By 2016, all coffee from Löfbergs will come from farms that are certified as sustainable. The family-owned coffee roaster is now taking a major step towards its goal. As from March 1, all coffee delivered to Swedish hotels, restaurants and cafés will be certified.
Rasta is making a unique venture in coffee. Together with the Swedish National Barista Team and Löfbergs, a new concept is developed to be used at Rasta's service shops across Sweden.
Our purchasing and supply manager Martin once again travelled around the mountain slopes of Central America. He met with coffee farmer that are worried about low world-market prices at the same time as they are fighting the biggest outbreak of leaf rust for decades. But he also saw how the transition to more sustainable farming practices provides hope for the future.
Organic medium roast, milk capsules and Cloetta Polly. Löfbergs is now presenting three tasty new capsules. The products will hit the stores in February and will also be available in Löfbergs' web shop.
The capsule segment continues to grow strongly in Sweden. Sales of coffee capsules increased with 64 % in the retail trade over the last year. Löfbergs grew most of all the large operators, up with 225 % according to recent figures from AC Nielsen (December 2013).
In a short time, Kharisma has become a favourite among Swedish coffee lovers. The dark roasted coffee is now introduced as freeze-dried instant coffee as well. This new product will hit the stores by the end of February. It will also be available in Löfberg's web store by then.
In 2014, the Swedish consumer magazine Råd & Rön will carry out an international review of the sustainability work of coffee suppliers, something that the coffee roaster Löfbergs welcomes.
