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"Era of We thus gives the coffee farmers a voice and enables them to differentiate themselves with independent brands. That way, they are also empowered to set the price of their products themselves. It fundamentally changes the rules of the game."
A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.
The Steering Committee of the initiative for coffee&climate (c&c) has appointed Kathrine Löfberg, Löfbergs, Sweden, as the new Chair. She follows Nanda Bergstein, Tchibo, Germany, while Mario Cerutti, Lavazza, Italy, continues as Vice Chair.
Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.
Reports are pointing to a disastrous coffee harvest in Brazil but rising prices are not the only outcome. The challenging harvest exposes the convoluted and unfair mechanisms of the coffee trade, and the environmental and climate challenges that the whole industry must solve together. The good news is that when challenges become so apparent, it gives us the opportunity to do something about them.
On this very day, 115 years ago, Löfbergs was founded. The family-owned coffee roaster celebrates the occasion by treating itself to a solid birthday present: a new state-of-the-art whole bean roastery in Karlstad, Sweden.
Swedish based coffee group Löfbergs is urging the European Commission to propose an ambitious law to address EU-driven global deforestation, in a statement released today with another 40+ European companies.
Rosie Kropp has been appointed to the board of directors of the Swedish based coffee group Löfbergs. Rosie is a senior advisor in brand development, transformation and marketing. She has 25 years of experience from senior leadership positions in global companies and consulting firms.
The number of companies in the Circular Coffee Community is growing steadily, and the first solutions and business models are starting to sprout. The community, founded by Swedish based coffee group Löfbergs, wants to make coffee 100 percent circular.
The roasting process has been one of the great sustainability challenges for the coffee group Löfbergs for a long time. Now, the family-owned coffee roaster has found a solution. The company started roasting with 100% fossil-free bioLPG at its facility in Karlstad, Sweden, last week, which significantly reduces Löfbergs’s climate impact.
On 7 March, 25 years has passed since the coffee group Löfbergs as the first larger coffee roaster in Sweden produced the first package of organic coffee. There was not much of a demand and few people were willing to pay extra for sustainably certified coffee, but the family-owned coffee roaster was still convinced that this was the future. Today, Löfbergs’s entire assortment is certified.
Swedish coffee group Löfbergs is collaborating with 3D print entrepreneur Sculptur to transform coffee production waste into brand new coffee stations. The collaboration is part of the Circular Coffee Community and the pursuit of the group’s ambition of zero coffee waste by 2030. The World’s first 3D printed waste-based coffee station is already in operation and more are underway.
The Swedish-based coffee group Löfbergs has appointed Anders Fredriksson as new CEO. Anders has 20 years’ experience of management positions and is currently CEO of Norrmejerier, a Swedish diary company with a variety of national and international brands.
Coffee is amazing! We love the smell and taste. We love how it wakes us up in the morning. We love how it brings people together and generates conversations and togetherness. We also know that coffee could mean so much more. The full potential of coffee is not being used today. We want to change that to contribute to a 100 per cent circular production and consumption of coffee, without any waste.
This past year was one of the most important ones when it comes to sustainability – and one of the toughest. This put great demands on us and our business, and in our view, we can and must contribute to a sustainable development in line with Agenda 2030.
Lower climate impact, more certified coffee and increased support for small-scale coffee farmers. The new sustainability report from Löfbergs shows that the family-owned coffee company continues to develop in the sustainability field. Löfbergs is now aiming at new goals: circular transformation with zero waste.
Disposable cups often contain a plastic barrier layer, which makes them more difficult to recycle in a proper way. Unnecessary according to Swedish based coffee group Löfbergs, which has found a new solution that is completely plastic-free and easily can be fully recycled. It means Löfbergs takes another step towards the vision of being 100 per cent circular and generating zero waste.
Löfbergs joins IKEA in the groundbreaking “10x20x30” initiative to root out food loss and waste. 10x20x30 goes hand in hand with Löfbergs´s ambitious initiative Circular Coffee Community with the clear-cut purpose of eliminating all waste related to coffee. 10x20x30 is led by IKEA and 10+ of the world’s biggest food retailers and providers. Löfbergs is one of IKEA’s major suppliers for coffee.
Swedish based coffee group Löfbergs is behind the ambitious initiative Circular Coffee Community with the clear-cut purpose of eliminating all waste related to coffee. To ensure focus and accelerate progress the company appoints a Chief Innovations and Circular Transformation Officer as part of the group management team. Löfbergs represent six brands in ten core markets in Europe and Canada.
Fredrik Nilsson, 46, has been appointed acting CEO of Löfbergs as from 1 November. Fredrik is currently working as CFO at the family-owned coffee roaster, a position he will keep.
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