No, there will not be a big fight between Löfbergs and the Swedish government; this is all about the award Sustainable leadership 2012. This year’s finalists have been presented, and Lars Appelqvist, CEO at Löfbergs, is one of them. Peter Norman, Minister of Financial Markets, is another one.
Many coffee farmers around the world are adversely affected by the climate changes - with poorer living conditions as a cause. Now, Sida is taking joint action together with Löfbergs and nine other coffee companies. In a common development project, they want to improve the possibilities for small-scale coffee farmers to meet the climate changes and increase their income.
Increased production, higher quality and better standard of living. That is the result of a three-year development project in Brazil, which Löfbergs has undertaken. The project involved 500 coffee farmers and their families.
The interest in Löfbergs Lila's sustainability work is increasing. Recently, Lars Appelqvist, CEO at Löfbergs Lila, participated in a breakfast seminar about climate policy in the Riksdag. On Monday, Kathrine Löfberg is going to Stockholm to discuss sustainable consumption with Åsa Romson, spokesperson for the Swedish Green Party.
Löfbergs Lila is a new member of the company network Haga Initiative. The Haga Initiative consists of ten well-known companies and wants to reduce the carbon emissions of the business sector, highlight the climate issue as one of the most important future issues, and act as a role model for companies that take active responsibility for the climate.
Löfbergs Lila is already one of the world’s largest importers of ecological and Fairtrade coffee. But that’s not enough for the Swedish coffee company. The target is that all coffee sold by the family-owned business will be certified within five years. That’s one important part when Löfbergs Lila now intensifies its work on sustainability.
