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Löfbergs in new European collaboration

Löfbergs in new European collaboration

As the first Swedish-based coffee roaster, Löfbergs Group joins the European Coffee Federation (ECF), an industry organisation with focus on food safety, sustainability and international trade.

”It's time for a new era of coffee. Not least for the coffee farmers. We hope that together we can work towards creating the framework for a responsible and sustainable coffee trade, ” says Malin Helgman and Lars Aaen Thøgersen at Löfbergs Group.

"Digitization is crucial for the quality coffee of the future"

"Era of We thus gives the coffee farmers a voice and enables them to differentiate themselves with independent brands. That way, they are also empowered to set the price of their products themselves. It fundamentally changes the rules of the game."

With Era of We, coffee farmers have the opportunity to set the price of their coffee beans themselves and market their products directly to both roasteries, consumers, and everyone who sells ready-roasted coffee.

Löfbergs Group in the forefront to disrupt the classic coffee industry with a new, global initiative that gives hope to the world's coffee farmers

A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.

"I look forward to continue to develop Löfbergs’s sustainability work together with the rest of the organisation and the world around us,” Kajsa-Lisa Ljudén says.

New Head of Sustainability at Löfbergs

Kajsa-Lisa Ljudén has been appointed new Head of Sustainability at Swedish-based Löfbergs Group. Kajsa-Lisa has ten years’ experience of sustainability work and is currently working as sustainability strategist at the family-owned coffee roaster. She succeeds Eva Eriksson, who is retiring after 34 years at Löfbergs.

One year of rescued coffee beans – how has it gone?

One year of rescued coffee beans – how has it gone?

The sustainability project Rescued Coffee began a year ago, a cooperation between Circle K and Löfbergs with the purpose to minimize unnecessary waste of coffee beans. Four batches of Rescued Coffee has been launched during the year, which means that 26 tons of coffee that risked being wasted has been drunk up instead.

Kent Pettersson will lead Löfbergs new business area targeting growth in eastern Europe.

New business area will make Löfbergs grow in the east

The Swedish-based coffee roaster Löfbergs creates a new business area for sales in eastern Europe. Kent Pettersson, CEO of Löfbergs in Finland, will lead the new business area to spread the Swedish fika culture to even more people.

Mattias Persson, Product Manager at Econova, and Annika Djurberg, Commercial Project Manager at Löfbergs.

Circular cooperation gives coffee residues new life

The Swedish-based coffee group Löfbergs is behind the initiative Circular Coffee Community with the purpose of eliminating all waste related to coffee. A unique test will now determine if residues from Löfbergs’s coffee roastery can be used to produce nutritious garden soil. If the test is successful, the coffee residues can replace fossil peat and decrease the emissions of greenhouse gases.

Co-operation for a sustainable future

Co-operation for a sustainable future

A sustainable development requires co-operation. We also get better by learning from others. At Löfbergs, we are engaged in a number of networks and initiatives to influence the social development and share knowledge and experience regarding sustainability with others.

Inars Kempelis and his team in Riga see many positive results as a result of Löfbergs´ focus on inclusion.

Inclusion makes Löfbergs smarter

Löfbergs believe in inclusion and diversity and want to offer their co-workers a workplace, where everyone no matter their gender, age and origin can be themselves, contribute, and develop. A safe, inclusive, and developing culture with a diversity perspective makes the company smarter and more profitable.

Martin Löfberg spends a lot of his time on sustainable purchases. Here visiting Emilio Gonzales in Colombia.

Together for a fair growth

A fair growth on commercial conditions, where fundamental human rights are respected, is a prerequisite for sustainable development. To secure the supply of coffee for tomorrow, Löfbergs are working together with a number of players to improve the coffee farmers’ living conditions, development possibilities, and ability to adapt to the effects of climate change.

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