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With Era of We, coffee farmers have the opportunity to set the price of their coffee beans themselves and market their products directly to both roasteries, consumers, and everyone who sells ready-roasted coffee.

Löfbergs Group in the forefront to disrupt the classic coffee industry with a new, global initiative that gives hope to the world's coffee farmers

A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.

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