Scandic continues to serve organic and Fairtrade labelled coffee from Löfbergs. The coffee roaster has been selected after a new tendering process. It is a three-year agreement that includes more than 100 hotel units in Sweden and Finland.
Löfbergs is the winner of Nordic Choice Hotels's Sustainability Award. The family-owned coffee roaster is awarded for its genuine and long-term sustainability work.
With social and eco-receipts, Löfbergs wants to show coffee lovers that buying organic and Fairtrade labelled coffee makes a difference. In 2014, Löfbergs's customers contributed to the Fairtrade cooperatives getting an extra premium of SEK 38 million.
Löfbergs is one of Sweden's 100 most exciting companies in which to make a career according to a new inquiry. Thousands of Swedish companies have been scrutinized, and the family-owned coffee roaster Löfbergs entered the top list for the first time.
The demand for organic products is substantially increasing. That is what Löfbergs focuses on when the coffee roaster is expanding its assortment. In February, Eko Mörkrost (Organic Dark Roast) makes an entrance on the coffee shelves in Swedish grocery stores. Löfbergs is preparing for a record launch due to the great demand for organic products.
Even though Löfbergs increased its production, the company's climate impact decreased. This is partly due to continuous energy efficiencies and more renewable energy. At the same time, the company sold a record amount of coffee from certified farms. This is shown in the coffee group's sustainability report for 2013/2014.
The financial year 2013/2014 involves new records for Löfbergs. The family-owned coffee group increased its production to closer to 29,000 metric tons, which correspond to 10.5 million cups of coffee - per day. The company now invests SEK 100 million in a new logistics centre that creates space for future expansion.
Christian Sievert was elected member of the board of directors at AB Anders Löfberg's shareholders' meeting. Christian is 45 years old and runs the investment trust company AB Max Sievert. Christian is on several boards, for example the retail-clothing company H&M and the private equity firm AB Segulah.
Löfbergs won the Signum Award in 2007. The company's tea brand can now do the same. But competitors like Crescent, Kalles, Skistar and Ving have to be defeated first. It became clear when this year's twelve finalists for the Signum Award were presented.
This autumn, the Swedish coffee roaster Löfbergs has sold honey that the company's own bees in Karlstad produced. Everyone that bought a jar has had a say in who will get the surplus from the sales. Kathrine Löfberg presented SEK 10.000 to Julänglarna, which got the most votes, this Tuesday.
"After my in-depth study of the many and often complex flavours of East African coffees, I make my way home again by the winding mountain roads. I am filled with interesting impressions and ideas as well as admiration for how small seeds can grow into the most beautiful coffee trees if handled in the right way."
For several years, Löfbergs has had higher growth rate when it comes to capsules than the Swedish market as whole, a trend that continues. The market has increased with 24% for the last twelve months. Löfbergs has grown about four times as much: 111%*. The family-owned coffee roaster is now launching four new capsule machines to give even more impetus to its growth.
