Press release -
Honey gave SEK 10.000 to Julänglarna
This autumn, the Swedish coffee roaster Löfbergs has sold honey that the company's own bees in Karlstad produced. Everyone that bought a jar has had a say in who will get the surplus from the sales. Kathrine Löfberg presented SEK 10.000 to Julänglarna, which got the most votes, this Tuesday.
- A welcome and valuable contribution. This means that we can help even more families with children in Karlstad to celebrate an "ordinary" Christmas, says Andreas Kullberg, founder of Julänglarna.
Julänglarna is a non-profit organization that collects food and gifts to make sure that families who otherwise cannot afford to celebrate Christmas will be able to. The contributions come from individuals as well as companies. Julänglarna helped 130 families and 270 children in Karlstad last year.
Positive by-product
This summer, Löfbergs got 100.000 bees that live in hives up on the roof of the roasting house in central Karlstad. Their main task has been to pollinate plants in the immediate surroundings and contribute to a greener urban environment. As a by-product, they also produced a lot of great tasting honey that Löfbergs has sold in its café.
Everyone that bought a jar has had a say in who will get the surplus from the sales. The staff at Löfbergs presented four candidates that the customers could vote for, and Julänglarna got the most votes.
- From the beginning, the bees were an environmental investment, but in this way, they have been doing good things on a social level too. It feels great to have our own honey that can empower someone who does good, says Katherine Löfberg, director of communications at Löfbergs.
For more information:
Andreas Kullberg, Initiator of Julänglarna, +46 (0)707-44 50 99, julanglarna@time2change.se
Kathrine Löfberg, Director of Communications, Löfbergs, +46 (0)54-14 01 20, kathrine.lofberg@lofbergs.se
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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.