The Swedish-based coffee roastery Löfbergs and Strawberry are extending their long-standing partnership. The new two-year agreement encompasses all of Strawberry's hotels across Sweden, Norway, Denmark, and Finland.
Coffee roaster Löfbergs has seen strong growth in recent years. To build on this momentum the company has appointed Trina Törnqvist to the newly created position of Chief International Business Officer. With over 20 years of experience in international business within the coffee industry, Trina will lead a team focused on expanding cross-border contracts and establishing a presence in new markets.
On Tuesday evening, the European Coffee Awards took place in Berlin, where Löfbergs secured double top placements. The family-owned coffee roastery from Sweden reached the top three in two categories: Europe's Best Coffee Roastery and Europe's Most Sustainable Brand.
The ICP Annual Report 2023 highlights support for over 36,000 coffee farming households, promoting sustainable practices and women's participation. Key achievements include increased climate-friendly farming methods and income diversification, enhancing resilience among smallholder farmers across several coffee-producing nations.
Swedish-based Löfbergs has been doubly nominated for the European Coffee Awards 2024, a prestigious competition for European coffee companies. The family-owned coffee roastery is in the running for Best Commercial Coffee Roaster and Most Sustainable Brand.
Löfbergs has engaged in The Coffee Sustainability Program, emphasizing collective responsibility in the coffee industry. Participants, including experts and farmers, explored sustainability challenges and historical impacts, gaining new insights to enhance their sustainability efforts and broaden their coffee knowledge.
Sweden-based coffee roaster Löfbergs has won the Great Taste Award in the UK for its Single Origin Brazil coffee. CEO Anders Fredriksson says the award is highly appreciated as great taste is a cornerstone in Löfbergs offering.
Sweden is one of the world’s most coffee-consuming countries. Hot coffee is dominating, but the interest for cold coffee is growing, especially among young people. This according to a new survey conducted on behalf of Löfbergs. 36 per cent of all coffee-drinking Swedes aged 18 to 29 have consumed ice coffee in the past month. It means that ice coffee is more popular than both cappuccino and latte.
Rami Kuusisto becomes the new Managing Director of Löfbergs in Finland. On 1 September, he succeeds Kent Pettersson, who continues in the role of Chief Commercial Officer Market East at Löfbergs.
The world of Löfbergs revolves round coffee. The great taste of course, but also the genuine interest and the knowledge that we have built since 1906. But that is not worth anything if we do not take care of each other and our planet. Which is why sustainability is and always has been important to us.
The new sustainability report of Löfbergs for the prolonged financial year from July 2022 to December 2023 shows that the family-owned coffee roaster continues to make progress in the sustainability area. The company also presents a new framework for sustainable development, where the goal is to reduce emissions in the entire value chain (Scope 3) with 30% by 2030.
The sales figures of Swedish based Löfbergs reveal an upward trend, and to meet an increase in demand, the family-owned coffee roaster is planning to build another roasting house in Karlstad, Sweden.
The coffee roaster Löfbergs sells the British brand Percol to India-based Continental Coffee. With this transaction, Löfbergs will fully focus on its own brand in the UK.
There is a need for increased justice in the value chain and we work with that in several different ways. For instance, certifications. We imported the first container of organic coffee to Sweden in 1995. Today we are one of the world’s largest buyers and roaster of organic and Fairtrade coffee today.
Working with certifications means that an independent party controls the farm, that the produ
The coffee industry faces great challenges, and many coffee farmers are struggling every day to survive financially. It is threatening the livelihoods and makes fewer young people see a future as coffee farmers, which in the long run can decrease the access to coffee. We work in many ways in our own value chain, for example through supplier follow-ups, development projects and certifications. But
A fair growth on commercial terms, where fundamental human rights are respected, is a prerequisite for sustainable development, and to contribute to a more fair, performance-driven and transparent value chain is at core in our sustainability work. We aim to be a driving force when it comes to creating better possibilities for coffee farmers and their communities around the world.
Sustainability has always been important for us at Löfbergs, ever since we started in 1906. It permeates our entire business and everything we do. We are proud of how far we have come in some areas, but there is still left to be done in others. Our aim towards continuous sustainability improvement characterises our whole culture.
Through purposeful efforts and large investments, Swedish-based Löfbergs has successfully reduced its climate impact with 90 per cent over the last three years. The results are presented in the sustainability report that the family-owned coffee roaster releases today.
"Era of We thus gives the coffee farmers a voice and enables them to differentiate themselves with independent brands. That way, they are also empowered to set the price of their products themselves. It fundamentally changes the rules of the game."
A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.