Sweden is one of the world’s most coffee-consuming countries. Hot coffee is dominating, but the interest for cold coffee is growing, especially among young people. This according to a new survey conducted on behalf of Löfbergs. 36 per cent of all coffee-drinking Swedes aged 18 to 29 have consumed ice coffee in the past month. It means that ice coffee is more popular than both cappuccino and latte.
The world of Löfbergs revolves round coffee. The great taste of course, but also the genuine interest and the knowledge that we have built since 1906. But that is not worth anything if we do not take care of each other and our planet. Which is why sustainability is and always has been important to us.
The new sustainability report of Löfbergs for the prolonged financial year from July 2022 to December 2023 shows that the family-owned coffee roaster continues to make progress in the sustainability area. The company also presents a new framework for sustainable development, where the goal is to reduce emissions in the entire value chain (Scope 3) with 30% by 2030.
The Swedish-based coffee company Löfbergs is now taking a new important step to reduce its carbon footprint. By cooperating with the logistics company Scanlog, the family-owned coffee company secures 100 per cent fossil-free sea transport – a measure that reduces the CO2 emissions with 1,800 metric tons.
The sales figures of Swedish based Löfbergs reveal an upward trend, and to meet an increase in demand, the family-owned coffee roaster is planning to build another roasting house in Karlstad, Sweden.
There is a need for increased justice in the value chain and we work with that in several different ways. For instance, certifications. We imported the first container of organic coffee to Sweden in 1995. Today we are one of the world’s largest buyers and roaster of organic and Fairtrade coffee today.
Working with certifications means that an independent party controls the farm, that the produ
The coffee industry faces great challenges, and many coffee farmers are struggling every day to survive financially. It is threatening the livelihoods and makes fewer young people see a future as coffee farmers, which in the long run can decrease the access to coffee. We work in many ways in our own value chain, for example through supplier follow-ups, development projects and certifications. But
A fair growth on commercial terms, where fundamental human rights are respected, is a prerequisite for sustainable development, and to contribute to a more fair, performance-driven and transparent value chain is at core in our sustainability work. We aim to be a driving force when it comes to creating better possibilities for coffee farmers and their communities around the world.
The circular transformation must extend outside of our own business to make a real difference. We want to involve both coffee farmers and consumers, and everyone in between, on our journey ahead. But we do not have all the solutions yet, and we have to work innovatively both internally and externally to find them.
Sustainability has always been important for us at Löfbergs, ever since we started in 1906. It permeates our entire business and everything we do. We are proud of how far we have come in some areas, but there is still left to be done in others. Our aim towards continuous sustainability improvement characterises our whole culture.
"Era of We thus gives the coffee farmers a voice and enables them to differentiate themselves with independent brands. That way, they are also empowered to set the price of their products themselves. It fundamentally changes the rules of the game."
The Steering Committee of the initiative for coffee&climate (c&c) has appointed Kathrine Löfberg, Löfbergs, Sweden, as the new Chair. She follows Nanda Bergstein, Tchibo, Germany, while Mario Cerutti, Lavazza, Italy, continues as Vice Chair.
The financial year of 2020-2021 was characterised by challenges and new ways of working – and a strong belief in the future. Increased support for small-scale coffee farmers, more certified coffee, lower climate impact, and continuous investments in a circular transformation were some of the progress. That is what the new sustainability report from Löfbergs Group shows.
Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.
Reports are pointing to a disastrous coffee harvest in Brazil but rising prices are not the only outcome. The challenging harvest exposes the convoluted and unfair mechanisms of the coffee trade, and the environmental and climate challenges that the whole industry must solve together. The good news is that when challenges become so apparent, it gives us the opportunity to do something about them.
Lower climate impact, more certified coffee and increased support for small-scale coffee farmers. The new sustainability report from Löfbergs shows that the family-owned coffee company continues to develop in the sustainability field. Löfbergs is now aiming at new goals: circular transformation with zero waste.
Launching in October 2020, the Swedish coffee group Löfbergs rolles out a collaboration with Sproud throughout Löfbergs Out of Home market in Sweden, e.g. Foodservice, Chain customer, Facility Management, Vending, Public Sector, Free Market. With a broad assortment of sustainably sourced speciality coffee and comprehensive services, Löfbergs has reached the position as market leader.
Löfbergs joins IKEA in the groundbreaking “10x20x30” initiative to root out food loss and waste. 10x20x30 goes hand in hand with Löfbergs´s ambitious initiative Circular Coffee Community with the clear-cut purpose of eliminating all waste related to coffee. 10x20x30 is led by IKEA and 10+ of the world’s biggest food retailers and providers. Löfbergs is one of IKEA’s major suppliers for coffee.
Swedish based coffee group Löfbergs is behind the ambitious initiative Circular Coffee Community with the clear-cut purpose of eliminating all waste related to coffee. To ensure focus and accelerate progress the company appoints a Chief Innovations and Circular Transformation Officer as part of the group management team. Löfbergs represent six brands in ten core markets in Europe and Canada.
The ninth climate disclosure by the Haga Initiative shows that 11 of 12 member companies have reached the climate target by 2020, which is one year faster than planned. The coffee roaster Löfbergs is one of them. Altogether, the companies of the Haga Initiative have reduced their own emissions by 1.5 million tonnes of CO2e since they started measuring.
- Ten years with transparent climate targe