Award-winning ICE from Löfbergs

Press release -

Award-winning ICE from Löfbergs

Great taste, natural ingredients and a neat recyclable package. The Swedish coffee roaster Löfbergs continues to impress the Canadian market with ICE, an organic and Fairtrade labelled iced coffee. This time as a winner in the 2019 Top New Products Awards presented by Convenience Store News Canada.

- Fantastic! This award means a lot to us, not least since the winners are selected by Canadian consumers. That is of course very valuable to us, says Jon Leirfall Fornes, Managing Director at Löfbergs Canada.

Earlier this year, Löfbergs won a prestigious Bronze Award in the SIAL Innovation competition for its assortment of iced coffee. The award was presented at the SIAL Fair in Toronto.

Appealing to eco and health-conscious consumers
The winners of the 2019 Top New Products Awards were chosen by consumer panels that evaluated the contest entries, rating and awarding points based on convenience, appearance and packaging, along with attributes such as taste and ingredients.

Löfbergs ICE was chosen as the winner of the RTD Coffee category with the following statement:

Löfbergs ICE is a tasty and natural alternative to the traditional iced coffee line up. This Fairtrade-certified ready-to-drink coffee is made with organic milk, plus there is no added sugar. Creating a tasty and fully natural coffee drink is a big technical accomplishment, but putting that drink into a sexy, cylinder-shaped recyclable cardboard package makes this product doubly noteworthy and appealing to eco and health-conscious consumers, who want natural and tasty products on the go.

In Canada since 2017
The coffee roaster Löfbergs is a Swedish family business founded in 1906. The company consists of 350 coffee lovers operating in Northern Europe and Canada, sharing the passion for taste, trends and sustainability. Löfbergs was established in Canada in 2017, and today the company sells both coffee and cold drinks on the Canadian market.

For more information:
Jon Leirfall Fornes, Managing Director, Löfbergs Canada, +1 416 561 7797

Topics

The coffee roaster Löfbergs is a Swedish Family Business founded in 1906. We are 350 coffee lovers operating in Northern Europe and Canada, sharing the passion for taste, trends and sustainability. We have a turnover of SEK 1.9 billion and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. Löfbergs is a part of the Löfbergs Coffee Group who also owns the brands Crema, Green Cup, Kobbs, Percol, Peter Larsen Kaffe and SuperBonobo. Website

Contacts

Anders Thorén

Anders Thorén

Press contact Head of Group PR & Communications +46 703 55 64 22

Related media Download images for media use

Löfbergs ICE
  • Löfbergs ICE
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • By: Löfbergs
  • File format: .jpg
  • Size: 2668 x 2083, 1.53 MB
Download

Related content

Anders Dahlqvist and Jon Leirfall Fornes accepted the award on behalf of Löfbergs Canada.

​Löfbergs won the Bronze Award at SIAL Innovation 2019

Today the Swedish coffee roaster Löfbergs won a prestigious Bronze Award in the SIAL Innovation competition 2019 for its assortment of iced coffee. The prize was awarded at the SIAL Fair in Toronto. The fair is one of North America's largest fairs for the food industry with over 1,000 exhibitors and 18,000 professional visitors.

​Swedish coffee roaster boosts Team Hasselborg

​Swedish coffee roaster boosts Team Hasselborg

The new European champions Team Hasselborg return to Canada for the next event of the Grand Slam of Curling. They bring with them a new cooperation agreement with the Swedish coffee roaster Löfbergs, which recently established in Canada.

​Löfbergs chosen as the official coffee partner of the UROS LIVE arena

​Löfbergs chosen as the official coffee partner of the UROS LIVE arena

UROS LIVE has signed a coffee partnership agreement with Löfbergs, meaning that both hot and cold Löfbergs coffee products will be sold at the arena that will open in Tampere, Finland, in late 2021. The multipurpose arena with up to 15,000 seats will be one of the world’s most modern venues. The arena will host a wide variety of events from concerts and conferences to world-class ice hockey.