It is all set that Löfbergs will be a part-owner of Humm Europe. The family-owned coffee roaster is buying a minority holding in the Sweden-based company that produces and sells Humm Kombucha, one of the leading brands on the market.
The coffee roaster Löfbergs is being praised for its sustainability work once again. The company has received the Sustainability Award, an award given by Nordic Choice Hotels. Eva Eriksson, quality and sustainability director at Löfbergs, thinks it is especially great to be acknowledged by the company’s own customers.
It is all set that Löfbergs will be the Live Nation coffee partner at concerts in Finland next year. It means that more than hundreds of thousands music lovers will get the opportunity to taste the hot and cold beverages from the Swedish coffee roaster.
Despite an increase in production, Löfbergs continues to reduce its climate impact, thanks to energy efficiencies and a growing proportion of renewable energy. At the same time, the family-owned coffee roaster sells a record amount of certified coffee – and educate more small-scale coffee farmers than ever before. This is presented in Löfbergs’s new sustainability report.
Anna Ryott has been elected to join the board of Löfbergs Coffee Group. Anna has long experience from different positions in Swedish business. Today, she is working chairman in Summa Equity, a venture capital firm with focus on sustainable and profitable investments. She has previously had management positions at Swedfund, SOS Children’s Villages in Sweden, McKinsey and Storåkers McCann.
The grinding fineness is one of the factors that affect the flavour the most. But a method to measure the exact grinding fineness directly at coffee shops, restaurants and other locations has not been available. Until now. Today, the coffee roaster Löfbergs presents a unique measuring instrument to secure the good flavour, developed in cooperation with the machine specialist 3TEMP.
November 6, the Coffee Association of Canada arrange their annual conference in Toronto. This year the theme is “Craft of Coffee”. Kathrine Löfberg, chair at the Swedish coffee roaster Löfbergs is specially invited to speak about Löfbergs and the passion for good, sustainable coffee.
In February, they won the Olympic gold medal in curling. Team Hasselborg is now fully focused on the Grand Slam of Curling with six tournaments in Canada. With the season approaching, the team begins cooperating with the Swedish coffee roaster Löfbergs that recently established in Canada.
The coffee farmers of the world are getting older. At the same time, fewer young people see a future in coffee, which is threatening access to good coffee in the future. Löfbergs wants to change this with its initiative, Next Generation Coffee. The family-owned coffee roaster is now presenting a new coffee from the next generation of coffee farmers.
The health drink Kombucha has become a great success in large parts of the world, and the American Humm Kombucha is one of the leading brands. The company is now taking its first step over to Europe, where the coffee roaster Löfbergs will be Humm Kombucha’s sales partner in Sweden. The cooperation is a part of Löfbergs’s investment in the rapidly growing Ready To segment.
Löfbergs was first in Europe to remove aluminium from coffee packaging 25 years ago. The family-owned coffee roaster is now taking the next big climate-smart step in the packaging field. This autumn, Löfbergs is starting to phase out fossil plastics to replace it with a plant-based alternative, green polyethylene.
The coffee roaster Löfbergs is one of the finalists in The European Coffee Awards. It means that the family-owned coffee roaster is ranked as one of the best in Europe. The winner is announced at The European Coffee Symposium in Milan at the end of November.
