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Nordic Choice praises Löfbergs’s sustainability work

Press release -

Nordic Choice praises Löfbergs’s sustainability work

The coffee roaster Löfbergs is being praised for its sustainability work once again. The company has received the Sustainability Award, an award given by Nordic Choice Hotels. Eva Eriksson, quality and sustainability director at Löfbergs, thinks it is especially great to be acknowledged by the company’s own customers.

- It is an acknowledgement that we are successful in our ambition to develop our sustainability work together with others. It leads to more people doing even more to meet the challenges that we and the industry are facing, says Eva Eriksson, quality and sustainability director at Löfbergs.

Nordic Choice Hotels is one of the largest hotel groups in the Nordic and Baltic region with 190 hotels. The company has worked together with Löfbergs for many years. The focus has always been on sustainability. Besides organic and Fairtrade labelled coffee, the cooperation has focused on climate compensation and joint development projects in producing countries.

Climate-smart packaging
New sustainable packaging, focus on the next generation of coffee farmers and active cooperation in the sustainability area; these are the main reasons why Löfbergs receives the Sustainability Award.

- I am especially happy that our work with climate-smart packaging is being mentioned. We have just started phasing out the fossil plastic, and we will only use recycled or renewable material in our packaging by 2030, says Eva Eriksson.

The Sustainability Award was presented at Nordic Choice Hotels’ big winter conference in Stockholm. Löfbergs was also the winner of the Food & Beverage Supplier of the Year Norway category.

For more information:
Anders Thorén, Media Relations Manager, Löfbergs, +46 (0) 703 55 64 22,


The jury’s remarks:

  • Sustainability Award
    This year’s winner understands the importance of taking responsibility for how its own product affects people and the environment through the entire value chain. The winner is a forerunner in the development of new sustainable packaging. It is focusing on climate-friendly transports and make great investments in educating the next generations.

    The winner understands that you cannot save the world all by yourself. Its focus is therefore to transfer its competence to our hotels. This year’s winner is one of Northern Europe’s oldest companies within its industry, an industry that delivers the second largest commodity in the world. The winner is a family business that was first in Sweden with organic and Fairtrade labelled products in its field.


The coffee roaster Löfbergs is a Swedish Family Business founded in 1906. We are 350 coffee lovers operating in Northern Europe and Canada, sharing the passion for taste, trends and sustainability. We have a turnover of SEK 1.9 billion and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. Löfbergs is a part of the Löfbergs Coffee Group who also owns the brands Crema, Green Cup, Kobbs, Percol, Peter Larsen Kaffe and SuperBonobo. Website


Anders Thorén

Anders Thorén

Press contact Head of Corporate Communications +46 703 55 64 22

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