Press release -
Löfbergs is in the running for an international advertising award
Cresta Awards is an international advertising
competition based in New York. For the first time, the Swedish coffee roaster
Löfbergs is one of the finalists. The company has been nominated for its
campaign "En god anledning att ses" (A good reason to get together).
- Just being one of the finalists in this prestigious competition is a huge thing and we already feel like winners, says Leif Sjöblom, marketing manager at Löfbergs.
The campaign was introduced in the autumn of 2012 and was Löfbergs's largest one ever. Löfbergs lent its advertising space to a number of different associations to help them attract new members. One of the participating associations was the Swedish trans association FPES (Full Personality Expression Sweden) in Malmö, something that resounded far beyond the Swedish borders.
- We wanted the campaign to do the same thing as our coffee does - encourage people to get together. We are now working on a follow-up that we are hoping will be just as successful, says Leif Sjöblom.
The Cresta Awards were launched in 1993. The 2013 winners will be announced on October 21.
For more information:
Leif Sjöblom,
Marketing Manager, Löfbergs, telephone: +46 (0) 54-14 01 42
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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.
